The keyword report is mainly about keyword display, clicks, consumer conversion, etc. The display volume in the keyword report is related to the word selection. Choosing words with a high Baidu Index will result in a high display volume, because more people search for them. Clicks are related to creativity. Only when the creativity meets the keywords and attracts attention will clicks be generated. Under normal circumstances, a click-through rate of more than 2% is considered qualified, and the higher the rate, the better. The more accurate the traffic is, because accurate traffic is the most important thing. The most important thing is conversion. You can check which keyword has the highest conversion, so that you can focus on optimizing the keywords with high conversion. Finally, the matching mode is very important for display. Choosing a wide display will definitely result in more traffic, but the traffic may not be so accurate. Choosing an accurate matching mode may result in accurate traffic, but the traffic may be less. The keyword report should be used in conjunction with the keyword search report to better build your account. Other answers: The site consumption of the search bidding account is stable, but the conversion volume has decreased. Now that the consumption has been reduced, there is no effect in expanding keywords based on good conversions. What should I do? 1. Daily work content of Baidu bidding 1. Check the website to see if it can be opened and whether the speed is too slow. If there is any abnormality, contact the website maintenance staff immediately. 2. Check the consulting tool. Check whether the online consulting tool is working properly and confirm with customer service. 3. Check if yesterday's offline time was ahead of schedule.
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