The price adjustment strategy you must know in Baidu bidding!

Adjusting keywords every day is a necessary task for bidders, but due to large and small households, the number of keywords is large or small. Do we need to adjust every keyword? .

1. The 80/20 rule : focus on the key points and do the important things first. Since you need to adjust the words, you should first look at the account data, then analyze it, and then adjust it.

1. Brand word. This is very important. Observe the ranking of brand words carefully every day. Brand words are related to life and must be ranked.

2. High impression and low click keywords. High impression means high frequency of appearance, but relatively few clicks. There are two problems: it means the ranking is not good, or the creativity is not good enough. Consider starting from these two aspects.

3. High display and high click words. High display accompanied by high clicks means that this word has traffic, many people search for it, and it has rankings. Now let's see if there is any inquiry/order. If there is no conversation, it means two problems:

a. Problems with the landing page. It could be that the landing page cannot be opened or the landing page is not attractive enough.

b It is possible that the creative idea is too exaggerated or inconsistent with the page content, so the visitor closes it directly after opening it.

cIt may be a malicious click.

4. Use the customer service system to collect statistics on the words that generated conversations and reservations in the past few months, and pay attention to the rankings, creativity, landing pages, etc.

2. Single tune word. As the name implies, it is a key keyword optimization. We usually check the keyword ranking in the bidding price in the background, and then use the browser (Baidu is generally a seamless web browser, you will not retain cookies when searching, of course, other browsers have some of these functions, research) to see if the ranking is not ideal. If the background in this way raises the price, the auction operates. The funds (based on my own experience), and then look at the browser search rankings, this is very simple, not to say.

3. Adjust prices in batches . This batch can modify the background, and can also modify the Baidu promotion client (used to display the modification on the client), this change also scores:

Case 1: Keyword ranking drops, ranking first, ranking second decline, maybe recently checked, or you opened two Baidu accounts, want one account to rank first, ranking third or fourth in this way, the situation is very easy to modify, the operation is as follows: the customer's price range selection, such as five to ten US dollars range, and then edit and modify it above to reduce the price to 20% of the original price (the lower amount is based on your own experience, if you don’t know, you can try to see the ranking) plan, etc. One thing worth noting is that the shorter the price range, the better, because the larger the price, the greater the percentage. For example, 20% for 15 yuan and 20% for 10 yuan!