Suning.com e-commerce website SEO optimization classic case!

Case Description:

I once worked for Suning.com and served as the network promotion supervisor for Chongqing region. I was responsible for the introduction of natural SEO traffic for the website as well as brand promotion and word-of-mouth promotion. Here, I would like to summarize my previous experience.

For websites that already have a large amount of brand exposure, SEO is built as a small piece of the puzzle in the overall strategy of the website. Many times, SEO optimization plans conflict with the overall layout of senior management and are difficult to implement. In my opinion, many relatively perfect SEO strategies have extremely poor execution effects. The reason is that there are too many departments, and one move can affect the entire body. In addition, the headquarters is in Jiangsu, and we are the operation center in Chongqing. There are many connection problems between departments, which leads to inefficiency and slow action.

In addition, relatively more work has been done in terms of brand exposure and reputation building. Specifically, cooperation with a large number of third-party platforms is the focus of our work. Expose brand words through a large number of platforms, allowing the brand to appear subtly in front of all kinds of people. Looking back now, my work is more about leading business negotiations rather than simply promoting the Internet.

For large e-commerce websites, what is more important is the construction of brand and reputation. They have passed the stage of relying on SEO natural traffic, even though natural traffic is indispensable.