Suning.com e-commerce website SEO optimization classic case!

Suning.com e-commerce website SEO optimization classic case!

Case Description:

I once worked for Suning.com and served as the network promotion supervisor for Chongqing region. I was responsible for the introduction of natural SEO traffic for the website as well as brand promotion and word-of-mouth promotion. Here, I would like to summarize my previous experience.

For websites that already have a large amount of brand exposure, SEO is built as a small piece of the puzzle in the overall strategy of the website. Many times, SEO optimization plans conflict with the overall layout of senior management and are difficult to implement. In my opinion, many relatively perfect SEO strategies have extremely poor execution effects. The reason is that there are too many departments, and one move can affect the entire body. In addition, the headquarters is in Jiangsu, and we are the operation center in Chongqing. There are many connection problems between departments, which leads to inefficiency and slow action.

In addition, relatively more work has been done in terms of brand exposure and reputation building. Specifically, cooperation with a large number of third-party platforms is the focus of our work. Expose brand words through a large number of platforms, allowing the brand to appear subtly in front of all kinds of people. Looking back now, my work is more about leading business negotiations rather than simply promoting the Internet.

For large e-commerce websites, what is more important is the construction of brand and reputation. They have passed the stage of relying on SEO natural traffic, even though natural traffic is indispensable.

<<:  What does Meilishuo do? Case analysis of SEO optimization of Meilishuo website!

>>:  Classic SEO case, classic SEO case for fast ranking of old website!

Recommend

Zhihu account anti-ban rules and product promotion guidelines!

1. My experience of selling products on Zhihu, fr...

Social marketing: commercial fringe or mainstream?

Whether there is a community because of social in...

How to choose the right advertising channel?

From the era of traditional stores, traffic was o...

BAT is competing for mini programs. Who will be eliminated first?

Since WeChat launched mini programs, everyone has...

Speculate on some trends in content marketing in 2017!

Some time ago, the Content Marketing Institute (C...

Analysis of competitive products of Douyin app

With the rapid development of mobile Internet, pe...

How to plan online live broadcast events?

Some anchors and guilds are keen on increasing th...

A year-round activity planning plan for a million-level traffic APP

I have produced four complete monthly activity pl...

It is enough for Toutiao information flow delivery and strategy optimization

Placement From June to November 2016, the consump...

Bong bracelet price cut reflects the "alchemy" of wearable devices

Since the price of Xiaomi Mi Band was announced a...