How to block IP in Baidu bidding and deal with invalid clicks?

When doing Baidu bidding, you must deal with malicious clicks. Malicious clicks are difficult to avoid. In an industry as fierce as Baidu bidding, there are many competitors. The best way to deal with malicious or invalid clicks is to pay real-time attention and deal with them as soon as possible.

You can set up your Baidu account to block malicious IP addresses. The steps are to find the IP exclusion setting in the other settings in the background.
When setting IP exclusion, please note:

(1) A maximum of 20 IP addresses can be set at each location

(2) The last segment of the IP address can be set to , which can block the display of IP addresses within a segment of the address.

Which IP addresses should be blocked?

Taking into account that there may be a small number of delays in the company's internal IP, the company's own IP can also be blocked. Especially for larger companies, delays are often difficult to avoid.

(2) Competitor IP

Competitors' intentional or unintentional clicks may cause great losses, so block such IP addresses as comprehensively as possible. Those who are engaged in bidding in this area should all know that many malicious competitors now often make malicious clicks in order to get their ads ranked in a good position. Use up your opponent’s account first, and your own ads will be ranked well.

(3) Multiple visiting IP
Due to various reasons, some IPs that visit multiple times will be monitored, and these IPs also need to be blocked based on actual conditions.