What should I do if the effect of Baidu search promotion is getting worse and worse?

Many people may have this idea, that is, they feel that the effect of Baidu search promotion is getting worse and worse. The effect is that you earn less and less money, but it is unscientific to think that Baidu is not effective just because of this. Whether your Baidu account is set up reasonably, whether you have tried your best to optimize your Baidu account, as long as you have not done one of these things, then we have hope of improving the effect of Baidu search promotion.

The first thing is to set the budget. If we think the account is stable, we must first limit the account budget and allow the account to run promotions within a limited budget. This is because our results are poor, due to high costs and low income. If there are problems with the account, many of the clicks are invalid, so limiting the budget can reduce our losses to a certain extent and buy us enough time to optimize the account.

When it comes to time, it’s all about limiting it. We need to allocate and utilize our time reasonably. It is an unwise choice to promote at an inappropriate time. However, if you don’t promote at the right time, the amount of exposure will be greatly reduced, which will ultimately affect the number of conversions. Therefore, the official website recommends setting the time to be broader and delivering ads in a targeted manner to our own user groups. Reducing invalid clicks and wasted clicks and acquiring accurate customers all depends on this.