What optimization work should be done on Baidu bidding hosting account every day?

What optimization work should the Baidu bidding hosting company perform after taking over the Baidu bidding hosting account? Feng Chao from Dongguan will summarize for you some of the operations we need to perform after taking over the Baidu bidding hosting account.

What optimization work should be done on Baidu bidding hosting account every day?

First, analyze the data of the original account

Data analysis is the most important task in the entire bidding optimization work, because the results of data analysis are a direction for our future bidding promotion and have guiding significance for daily work. Data analysis is obtained from data reports, which are daily, weekly and monthly reports after Baidu bidding hosting. Good job on statistically arranging the data.

Second, account keyword selection

What is meant here is not the keywords we selected when we created a new account, but the keywords selected when optimizing the bidding account. The details of each bidding account are different, and many people will be confused by the number of keywords in their account. You should know that the more keywords in a bidding account, the better. Instead, you should optimize according to your account's budget and conversion keywords. We should pay more attention to the keywords with conversions in the bidding account.

Third, keyword creative optimization

Baidu bidding promotion provides many types of creative description cases in the background, such as how creative description can bring us a higher click-through rate. The description in Baidu bidding promotion must also be consistent with the keywords and our landing page.

Fourth, keyword bidding optimization

The optimization of keyword bids does not mean simply increasing the prices, but optimizing your creativity based on your conversion rate when conducting Baidu bidding promotion. For example, some keywords have very high clicks and conversations, but their conversion rates are not very high. For such keywords, we need to optimize their bids by lowering them instead of increasing them. Because keywords without conversions are not of much help to our project.