3 formulas for May Day marketing activities

Holidays are often a great opportunity for businesses to promote sales. So, how can we stand out among many businesses and attract more people? In this article, the author summarizes several common marketing promotion methods for us in conjunction with the upcoming May Day.

The five-day May Day holiday is coming soon, and many people have started making travel strategies and trip plans. According to experts' predictions, domestic travel during the May Day holiday in 2021 is expected to reach 200 million trips ! This year's "May Day holiday" will become the "hottest golden week in history".

But for businesses, the May Day holiday is not a time for rest, but one of the important marketing festivals that makes them so busy that they will lose their souls. The May Day marketing campaign is about to begin again.

The explosive flow of people and huge consumption potential provide a great opportunity for businesses to sell at a discount, and many big brands have already taken action. Today, let’s talk about the May Day marketing strategies that ordinary businesses can implement.

Dear businesses, get ready to make a big splash during this long holiday!

1. All festivals are marketing hotspots

Why do we say: All festivals are hot topics. The reason why festivals are hot topics is that during festivals, people’s topics and needs are more concentrated and unified, which will generate stronger willingness for interaction and emotional needs.

As a super IP, festivals themselves bring huge traffic. For example, Double Eleven every year fully demonstrates the power of holiday marketing. For merchants, it is a good time to sell physical products and expose brands .

2. Three common marketing methods for May Day

We can get inspiration from the May Day marketing of merchants in previous years. There are three common marketing methods for May Day.

1. Creative posters with the theme of May Day

Major brands are secretly competing with each other, combining brand logo and other information with the May Day keywords "short holiday", "labor", "travel" and "staying at home" to launch promotional posters to achieve the purpose of promoting brands and activities.

2. May Day themed content marketing

Focusing on the hot topics of May Day and combining them with our own products, we publish articles and videos for promotion. Such as the tourism industry's "May Day Travel Guide" and the food industry's "Tribute to Workers".

Or you can launch interactive topics for May 1st in the form of H5, mini-games, pictures and texts, such as "Post tourist photos and get gifts" and "May 1st WeChat Moments Competition" to increase the chances of users sharing.

3. May Day promotion

Combining the marketing functions of mini programs, we launched marketing methods such as "group buying", "limited time discounts", and "flash sales" to attract consumers to place orders. For example, in the clothing industry, there is a "May Day sale with discounts of 300 yuan or more for every 300 yuan spent" and so on.

4. Innovate: Smart marketing methods

During the May Day marketing every year, some businesses will take advantage of the festival to come up with various unique strategies to overtake others.

It's a basic marketing tactic that everyone is doing. What really makes the difference is whether businesses can innovate and find points of resonance among users.

1) How to play the countdown game of discount in Japanese suit store

There is a Ginza gentleman's suit shop in Tokyo, Japan, which pioneered the "10% off" promotion, which once caused a sensation in Tokyo.

That's what they did. First, determine the time for the discount sales: 10% off on the first day, 20% off on the second day, 30% off on the third and fourth days, 40% off on the fifth and sixth days, 50% off on the seventh and eighth days, 40% off on the ninth and tenth days, 30% off on the eleventh and twelfth days, 20% off on the thirteenth and fourteenth days, and 10% off on the last two days.

It seems like the last two days offer the best deals, so people go shopping during those two days?

Not at all. The goods are limited, and the things you want will not last until the last two days because they will be bought by others.

The actual situation was that there were not many guests on the first day, and most of them left after looking for a while. People started coming in groups from the third day, and when the fifth day offered a 40% discount, customers came like a flood and started buying things. The store was always packed with customers every day thereafter. Before the 10% discount even hits, all the products are sold out.

The end result is that people rush to buy their favorite products, causing a chain reaction of panic buying. All the goods were sold out at a 50% or 60% discount, so the merchants did not make any loss at all.

2) How to play the random surprise service of Easter eggs in restaurants

In order to enhance the audience's viewing interest, film and television works often set up some hidden details to make the audience have endless aftertaste, which is called Easter eggs.

In the catering industry, customer experience also affects the store’s repurchase rate. In addition to directly displaying activities such as deposits, memberships, and new products at the entrance of the store, why not try to hide Easter eggs during the meal process to give customers hidden surprise benefits.

Zhao Dashuai ordered “another plate” of skewers, prompting customers to take photos. The merchant got inspiration from the surprise experience of winning "another bottle" when drinking beverages, and designed a random surprise design with "You are the most handsome, another plate" written on the bottom of some dishes. Customers who eat from plates of dishes with words on them can get a discount for a second portion, which has attracted a large number of customers.

Moreover, for merchants, the probability of winning is controllable, and customers can take photos and share them, which provides secondary free publicity for the store.

In fact, we can see that behind these gameplays are nothing more than discounts and benefits, and the essence is similar. But the merchants above have upgraded the basic gameplay in different forms. Do you get it?

3. Apply the formula, ordinary merchants can also create popular activities

The marketing purpose of ordinary merchants is generally mainly to convert sales and increase store sales through holiday marketing.

I have summarized the following three event marketing formulas for everyone, so that ordinary businesses can quickly master feasible marketing methods.

1. Festival gimmicks + marketing tactics

By using festivals as a gimmick for activities and adding basic marketing functions, you can smoothly plan activities.

• During the May Day sale, you can get coupons worth 5, 10 or 15 yuan for free.
• Pay tribute to workers on May Day with "limited gift of xx". The first 100 customers who come to the store can receive popular products.
• May Day sale, recharge 100 and get 20 yuan.

2. Online order + offline pickup

Through the mini program, multi-person group buying activities are carried out, and high-quality, low-priced hot-selling products are selected, allowing customers to invite friends online/on-site to participate in group buying, and it is stipulated that all group buying products must be picked up in the store.

Carry out promotional activities through social groups, WeChat Moments, live broadcasts and other channels, such as giving away samples, which customers can pick up offline.

After customers arrive at the store, the store experience, the atmosphere of the event and the guidance of the store staff can encourage customers to make further related purchases, ultimately increasing the merchant's overall turnover.

3. In-store discount + check-out service

Riding on the large influx of customers during the May Day Golden Week, the store's performance soared, but once the holiday was over, the customers left and sales fell. Therefore, businesses must find ways to turn first-time customers into repeat customers, which is the way to long-term business.

The value that every customer who comes to the store can bring is not only shopping in the store, but also registering as a member, adding a shopping guide on WeChat, and establishing a deeper connection. After leaving the store, the customer can also make purchases in the mini program mall.

The specific process is that when customers enter the store, whether they buy or not, as long as they enter the store, they can receive discounts such as trial gifts on the mini program; when customers pay, they are reminded to add the shopping guide WeChat, and receive coupons on the mini program before placing an order at a cheaper price.

After the customer leaves the store, you can add them to your WeChat account and register for your mini program. During the next holiday marketing period, you can connect with the customer again through WeChat, Moments, WeChat groups, official accounts, mini programs, etc., and the customer may place an order again.

At the same time, the formula can also be flexibly applied to Qingming Festival, National Day, Spring Festival...

I wish all merchants a great May Day sale and may their sales reach even greater heights!

Author: Wangzai1337

Source: Wangzai1337