Four words you need to understand to do high-level operations

Under the influence of the Internet, traditional enterprises are gradually promoting online e-commerce from offline channels and embracing change. To operate well, you must first say goodbye to the constraints of the “shelf model” mindset!

Build a good foundation for operation and maintenance methods

During college, I maintained the campus network and became familiar with Huawei and Cisco equipment, especially Huawei's cloud management. I would like to quote them to explain my operational approach!

The foundation of cloud-based control operations

cloud

The source construction of operations, whether it is traffic, copywriting , materials or channel construction, is completed on the "cloud" and gradually improved during operations.

source

end

The user pool, the operation of the so-called social groups and communities, and the screening and carrying of channels are the most core links of operations.

pool

Tube

The output and display channels of information, whether it is e-commerce operation or product operation , must lay the "pipeline" for daily operation!

Information transmission channel

Two-pronged approach for large traffic channels

control

Regarding data-based, process-based and standardized operations, Mr. Li believes that each channel has its own push and operation mechanism. In the second phase of operations, it is completely separated from the "shelf thinking" of content, activities and channels, and breaks out of the channel model to achieve a second take-off. After each channel has accumulated high-quality content and excellent customers, it will return to the operation of content, users, activities and channels!

What comes together for a long time will eventually separate, and what separates for a long time will eventually come together. The same is true for high-level operations!

Core channel data summary table

Share the standards of several channels:

Build a good foundation for operation and maintenance methods

During college, I maintained the campus network and became familiar with Huawei and Cisco equipment, especially Huawei's cloud management. I would like to quote them to explain my operational approach!

The foundation of cloud-based control operations

cloud

The source construction of operations, whether it is traffic, copywriting, materials or channel construction, is completed on the "cloud" and gradually improved during operations.

source

end

The user pool, the operation of the so-called social groups and communities, and the screening and carrying of channels are the most core links of operations.

pool

Tube

The output and display channels of information, whether it is e-commerce operation or product operation, must lay the "pipeline" for daily operation!

Information transmission channel

Two-pronged approach for large traffic channels

control

Regarding data-based, process-based and standardized operations, Mr. Li believes that each channel has its own push and operation mechanism. In the second phase of operations, it is completely separated from the "shelf thinking" of content, activities and channels, and breaks out of the channel model to achieve a second take-off. After each channel has accumulated high-quality content and excellent customers, it will return to the operation of content, users, activities and channels!

What comes together for a long time will eventually separate, and what separates for a long time will eventually come together. The same is true for high-level operations!

Core channel data summary table

Share the standards of several channels:

WeChat

Weibo

Toutiao

…

Weibo

Toutiao

I will share the push and operation mechanism of each channel next time.

The author of this article is @李坤锋同学