What do you need to know about SEO: Do you know the common sense of website optimization? How to do SEO well?

In the early stages of website construction, relevant optimization and layout should be carried out. No matter what industry the website is in, it is inevitable to use some basic optimization operations. However, if you want the website to stably obtain a lot of customer traffic and give full play to its due value, it is not enough to just build a website. You also need to use various optimization operations. What are the basic optimization knowledge in website construction?

First of all, let's discuss what SEO is. SEO is not just to deal with search engine standards. More of them focus on user experience; convey your intentions to search engines so that search engines can appropriately recommend your website to relevant search engines. SEO is the sum of various optimization methods. We use these different methods to ensure that the website and content are displayed on the search engine pages. Website construction and optimization are not two separate concepts, but they penetrate and restrict each other. The construction of the website is not something that should be considered after the website is built. In the process of construction, we need to lay the groundwork for relevant optimization. So what issues should we pay attention to during the construction to be more beneficial to SEO?

1. Website content optimization

Speaking of content, this is an old topic that has been discussed for a long time. There is no need to say much about content. Everyone knows that content must be of high quality, must meet user needs, and must be integrated with relevant data. In order to improve the ranking of the website, it is necessary to improve the website's Baidu inclusion. The content included in the website Baidu must be relevant to the theme, and the search engine will provide relevant Baidu searches for searchers. Different search engines have their own internal algorithms, but location, search history, and search time all affect these results, and all of these are related to relevance. Therefore, the creation of content must not only have a concise title, but also be realistic, help users solve problems, and publish articles periodically every day to allow search engines to develop a good habit of crawling every day. Consider the user experience more, and do not optimize just to please the search engines. Many search engines prefer high-quality content. Those articles that can truly understand the overall purpose of visits are more likely to be included in Baidu and get a good ranking. Content that is based on general searches and is composed of concise keywords does not have much effect.

2. Website opening speed

No matter what type of website, if the opening speed exceeds three seconds, it will lose many customers due to the slow opening. The loading speed of the web page has become an important factor for search engines to identify the quality of the website. In the next few years, many mainstream search engines, such as Google and Baidu, may begin to mark the results stored on accelerated mobile web pages. And there are certain requirements for the device compatibility of the website. In the era of diversified development of mobile devices, the adaptability of the website is no longer an advantage, but a basic requirement. In the face of mobile phones with a large number of users, we cannot ignore it.

3. Website internal link optimization

The website navigation bar can help users quickly find what they want, which is not only conducive to the transmission of weight, but also allows users to clarify what they want. When writing articles, we can also perform relevant internal link operations, which can not only stimulate users' potential needs, but also play a certain role in the transmission of weight. To help the flow of traffic within the website, it can also send a signal to the search engine that the website has a higher authenticity.

4. User Experience

User experience is a fundamental issue that must be paid attention to when optimizing a website. If the website itself does not have any areas that satisfy users, then there is no point in talking about changes and there is no marketing to follow. To achieve a good user experience, you can start not only with the navigation bar, but also with the content. These are all basic prerequisites for providing a good user experience. We need to put content on the website that can attract customers' attention.

The above are some basic knowledge about website optimization, which is very important in website optimization. No matter what kind of website it is, it must be optimized for actual results, from the title, to the link, to the website's structure and external links, etc., which are all one of the steps that cannot be ignored in optimization. I hope that the above content can be of some help to novices who have just touched SEO. It can also allow everyone to become SEO experts as soon as possible.