Jianyang SEO Training: What does over-optimization of a website mean?

What does over-optimization of a website mean? How to prevent over-optimization? Here, Dongguan SEO Feng Chao will introduce it to you.

What is over-SEO?

The term "over-optimization" refers to low-quality websites. That is to say, Baidu believes that your website does not satisfy user needs very well, but still uses various search engine optimization techniques to obtain a good ranking. Baidu hates such websites and will demote them sooner or later. What are the manifestations of over-detailed optimization?

1. A lot of keywords are piled up in the Title, Keywords, and Description, with high repetition; 2. The bottom of the website uses links to the homepage with different keywords; 3. The quality of the article content is very low, and some are even irrelevant to the theme of the website. They are updated purely for the sake of updating, and users stay for a short time; 4. The keyword density on the page is high, which is due to deliberate organization of the website rather than natural demand; 5. Internal links are illegal, manifested as: too many internal links in the article (1-2 are recommended); poor relevance of internal links, and high bounce rate of user browsing; internal links point to a single thing, for example: all point to the homepage; 6. A lot of external links were added in a short period of time after the website was launched, and the frequency exceeded the previous level; 7. After reaching the ranking, the number of external links decreased a lot, which is considered to be deliberate optimization; 8. The website has low-quality links, spam links, and many deleted links.

If the search engine optimization is done for a new site, the above factors will cause the new site inspection period to be extended; if it is an old site, Baidu will also punish it when the accumulation reaches a certain level, and the keyword ranking will plummet or even disappear. Recommended reading: How can online advertising promotion improve Baidu’s trust in your website?

How do we prevent over-optimization?

1. Don’t stick to rigid standards such as keyword density, which is not very important; 2. Use weight tags reasonably and don’t organize them deliberately; 3. Improve the quality of articles, increase the content presentation and added value; 4. Naturally organize internal links within the site according to user needs, try to use internal links on article pages to attract visitors to read more;