What kind of apps get recommended on the App Store?

What kind of apps get recommended on the App Store?

This is a very broad question, and the editor's recommendation contains a lot of personal elements. I will try to answer it with the idea of ​​recommending Ovi Store apps:

About the application:

1. First of all, the most basic functions of this application must not have bugs, at least the bugs cannot be discovered by the editor. (Many apps have bugs but still pass review.)
2. The user experience should be good. User experience is more important than the user interface on mobile phones. There are many elements that can be quantified for user experience, such as font, font size, character image size, button size, whether the boundaries of application modules are aligned, the number of steps to obtain content, the frequency of advertisements, etc. These details will affect the user experience and mood.
3. Apply background music (games, entertainment applications). The soundtrack of a game is very important, and there is a science to choosing the right instrument to set off the right scene. For example, a short clarinet performance can create a horror scene.
4. Creativity. Reviewers have to review dozens of applications every day. It is easy to get aesthetic fatigue from doing this work every day. If an application can be recommended by an editor, it means that the editor is quite surprised by this application.

The above is about application, just as the saying goes, knowing yourself and your enemy, you can fight a hundred battles without danger. Let’s analyze the reviewers below.

About the reviewers:

1. Most auditors have a very broad range of knowledge, at least they are familiar with the background knowledge of the audit rules, such as law, pornography, violence, politics, copyright, drugs, religion, etc. So if your app can skirt these review rules, it will resonate with the reviewers. In fact, reviewers are very reluctant to reject applications that have good ideas but violate review rules, so once resonance is generated, reviewers will turn a blind eye and may recommend an application without a second thought.
2. There are many Apple reviewers on LinkedIn. Several of my former friends are Apple reviewers and executives responsible for App Store content. However, due to the competitive relationship between Ovi Store and App Store, I have never had the courage to communicate with them. Make good use of Linkedin and do everything you can to add them as friends. The methods are:

  • Join the Group they are in, and then you can add friends directly by being in the same Group.
  • Just send them a private message, saying that you are an Apple developer, and ask some sensitive questions, and they will add you.
  • Make use of the relationship between colleagues, no matter whether they are colleagues or not, just use the relationship between colleagues to add friends directly. Generally, foreigners will not reject you just because you are not a colleague. (Tried and tested)
  • Once you have a few Apple people as friends on LinkedIn, it will be easy. LinkedIn is a personal media. Your friends will see any status you post every day. You can share your development process whenever you want. Or you can just send her a private message and slowly get to know her, you know.

Finally, forget about Apple’s review rules. Forget about the auditors. Focus on your own application. Because your app will ultimately face users around the world, not just dozens of reviewers.

Your survival lies in the hands of your consumers. They are the ones we focus on. Our job is to be responsible for the entire user experience. If the performance is subpar, it's our fault. Just one word wrong. – Steve Jobs quote, taken from the Internet.

So spend more time studying user habits, cultural backgrounds, customs, history, popular topics and hot topics in countries around the world, and look for creative ideas that resonate with your target audience. It’s the same principle to do application and venture capital. The longer you do it and the more in-depth your research is, the lower the risk will be, and the small probability of success will be magnified.

If the application is well done, it will naturally be recommended. This is the most fundamental factor.

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