5 ways to promote WeChat mini programs!

According to the latest data, the main entrances to mini programs in the first half of 2018 were "sharing", "quick entry", "public account", and "QR code". Our corresponding main offline marketing activities are five operating methods: communities, public accounts, offline stores, communities, and gift certificates. Today, Dongguan editor Feng Chao will talk to you in detail about five ways to promote WeChat mini-programs, hoping it can help everyone.

5 ways to promote WeChat mini programs!

1. Sharing + Mini Program Promotion Method: Traffic Bonus Brought by Social Relationships

The core idea of ​​mini program operation is to use WeChat traffic to gain exposure. In the social relationship scenario, "sharing" is an indispensable idea. In the design of mini program products, users need to be given enough "sharing" space. For example, in order to improve user retention, a "check-in" link is set up, providing users with sharing materials after checking in, and allowing users to show off their selections after shopping, all of which are conducive to user sharing.

2. Promotion method of public account + mini program: traffic monetization of content e-commerce

WeChat Mini Programs provide many marketing methods for official accounts. Merchants can realize monetization through e-commerce methods, or they can use WeChat Mini Programs to carry out content marketing. These are all good application strategies for mini programs, and official accounts have become the "voice channel" for mini programs.
There are two ways to promote mini programs on official accounts. One is to bind the mini program to the official account, and the second is to embed the mini program in graphic content. Embedding graphic content is a more effective way. If your own official account does not have enough traffic, you can promote it through other official accounts by exchanging traffic or paying.

3. Offline store + mini program promotion method: Give gift certificates and mini program repurchase

Whether for offline stores or e-commerce sellers, repurchase rate and user stickiness are areas that need to be carefully considered. After customers complete the shopping process, giving shopping coupons can not only achieve mini program exposure, but also promote user repurchase.
For other scenarios, offline promotion can also effectively acquire customers for mini programs, such as elevator posters, DM flyers, etc.

4. Community + Mini Program Promotion Method: Traffic fission brought by social relationships

The sharing interaction of mini programs in the community is also friendly, and fission sharing links are embedded in the product design. For example, query tools can design tasks for friends to help check several times for free, and e-commerce products can design tasks for receiving red envelopes after shopping. Main fission task mechanisms: support, discount, card collection, red envelope, etc.

5. Promotion method of coupons + mini programs: traffic fission of gift scenarios

Card coupons are another function promoted by WeChat. Combined with mini-programs, they can meet the "gift giving" scenario. The fission effect will be very good, and merchants can learn from each other. I hope that businesses can make good use of these WeChat mini-program promotion methods. A simple marketing plan is not complicated. The most important thing is to learn how to implement your own marketing plan. I hope this can help everyone.