Graphic tutorial: Apple search bidding advertising ASM, account opening process strategy and operation guide!

Graphic tutorial: Apple search bidding advertising ASM, account opening process strategy and operation guide!
In the early morning of September 29th, Beijing time, Apple's search bidding ads were officially launched in the United States. ASM is finally here, and developers can purchase bidding ads immediately.
App Store is the main market for users to download applications. The accuracy and quality of search traffic are unanimously recognized by developers and operators . More than 65% of downloads come from search. Now, users can be connected to direct downloads through bidding ads, and Apple has focused on the attributes of "simple, relevant, and results" in its design to facilitate developers to set up and place ads.

Step 1

After logging in and creating an account at http://searchads.apple.com/, add the products you want to advertise, and clicking the input box will automatically associate the APP under the account. Then fill in the bidding advertising budget. Apple’s bidding advertising fee is charged based on CPT, but different from the domestic definition of CPT, Apple’s definition is more similar to CPC, that is, charging by click.

(0) I met ASM unexpectedly. This is the correct photo:

(1) App developers need to re-open an advertising account. The basic information is as follows:

(2) Currently, only developer accounts in the United States are supported. Please note!!!

(3) There are many settlement methods supported, including Canadian dollars, Euros, and US dollars, but RMB is missing!!

(4) Basic information is as follows:

(5) The basic information is as follows. If you don’t agree, you can’t play!

(6) Hello, Qinggua Media, welcome to ASM.

(7) Create a new promotion plan, select the APP under the developer account, set the promotion name, the budget for this promotion, and the maximum daily consumption amount.

(8) [Campaign Negative Keywords] allows you to add a keyword blacklist. Searching for this keyword will not display ads and consume budget. Keyword blacklist supports two modes: precise matching and fuzzy matching.

(9) [Create Ad Group] Create an ad group and select ad groups that meet the target price and target time.

(10) [Ad Scheduling] Ad scheduling can be set to run at different time periods on different weekdays. Social products are suitable for delivery at 8 pm, and financial products are suitable for delivery at 2 pm, which is very flexible.

(11) (Default Max CPT Bid) Set the maximum display bid. Apple recommends that if the normal cost of acquiring a user is $2.5 and the download conversion rate is 40%, then your maximum display bid can be: 2.5*0.4=1 US dollar.

(12) (CPA Goal) Gets the CPA target price. This cannot be set too low, as it will affect ad display.

(13) [Keywords] Keyword selection. Each promotion plan can adjust its own keyword plan to compare the keyword selection strategies of different plans.

(14) [Audience] Precision delivery:

  1. User type (users who have not downloaded, users who have downloaded, all users, users who have downloaded my other apps)
  2. Gender (male, female)
  3. age
  4. Region (city, province)

(15) [Enter Account Payment Details] After reading the above features, it is time to apply for a credit card and open an account.

(16) The plan has been established. Make the payment first and follow up later.

Analysis Summary

1. Search bidding ads currently only support the United States. If Chinese products are to be launched in the United States, they must first be listed in the United States and have language packs, descriptions, titles, etc. adapted for English-speaking countries.
2. Search bidding ads are more about bidding on keywords, so the APP needs to cover more keywords related to its own products, or find a third-party professional organization represented by ASO 114 to purchase keyword coverage services.
3. Developers must have a good understanding of the click-to-activation conversion rate of their products and can make full use of Apple’s backend APP analysis function to obtain relevant data. At the same time, the basic optimization of the APP itself is also particularly important, so as to bring better conversion rates.
4. Since it has been launched in the US, the launch in China will not be far away.
Related articles:

A comprehensive analysis of Apple's bidding ads (ASM) to help you promote your APP well!

A complete guide to Apple bidding ads ASM, tips on how to effectively deliver Apple bidding ads!

Be sure to read Apple’s ASM search bidding advertising content policy regulations!

To activate Apple ASM bidding advertising, please contact Qinggua Media official

This article is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!

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