App Store rankings change, many well-known apps suffer ranking Waterloo

Apart from Uber's resurrection with a new shell and the beauty camera that took advantage of Halloween, there seems to be no other fluctuations in the AppStor recently, and it is calm everywhere.

But in the first two days of November, we found that the overall rankings of many apps had dropped significantly . For example, Taobao fell from 2nd to 19th in one day, and JD.com also dropped from 8th to 28th.

In addition, the rankings of Tmall, Dangdang , Suning, Xiaohongshu , and Gome have all dropped significantly:

In addition to e-commerce apps, the rankings of many other well-known apps have also been affected, such as Tencent Video (7-29), Yingke (31-72), Huya (170-323), Huajiao (130-249) in the video or live broadcast category , and Tuniu (99-362), Qunar (68-314) in the travel category , all of which have seen a significant drop in rankings.

We know that the number of app downloads mainly affects the ranking of the list . However, the download volume of e-commerce apps at this special time point is bound to be higher than usual, and its ranking should also rise. But the drop in ranking is really an abnormal phenomenon, which can only mean that Apple is adjusting the App Store list or modifying the ranking algorithm .

ASO100 will continue to follow up on the changes in the App Store, and also recommends that all developers pay close attention to whether there are any abnormalities in the ranking of their own apps. If the ranking drops significantly, adjust the promotion plan as soon as possible to avoid wasting budget.