[In-depth Analysis] How to create information flow advertising materials for adult education?

There are many subcategories under the education industry, and the advertising selling points are also different. The host here roughly divides the education industry into the following four categories: further education, adult education, skills training, and studying abroad and immigration.

Today we are going to talk about how to create advertising materials for adult education.

Overview

Adult education refers to a form of education that is different from ordinary full-time teaching.

Currently, adult education advertisements mainly cover three areas : "self-study undergraduate degree", "academic qualification upgrade" and "English training" .

Let’s take a look at how to choose and create a touching picture to increase the click-through rate of your advertisement.

For office workers, a bachelor's degree will be of great help to their careers.
Therefore, there is a long-term demand for on-the-job undergraduate studies and self-taught undergraduate studies, and the potential user base is huge.

The illustrations for self-study undergraduate courses are mainly scene pictures, with a small amount of text and simple design.

Selection of scene pictures

Option 1: Choose scenes of characters thinking to show office workers' reflection on their current careers and lives. On the other hand, it also creates a sense of loneliness of contemporary office workers struggling in the city, which resonates with users.

Option 2: A scene full of youthfulness, with characters carrying out various activities in school, to arouse users' ideals of a simple and beautiful school life.

Option 3: Choose pictures of scenes in character learning to resonate with users.

Key points of copywriting design

Keep the copywriting simple and clear. Highlight the psychological demands of users.

Taking college entrance exams, upgrading from associate degree to bachelor's degree and other academic upgrading needs are the focus of parents and students.
In addition, it is a common problem for children who are not from Beijing or Shanghai to take the high school entrance examination and college entrance examination locally.

Design based on scene graph

The design with scenes as the main body is mainly composed of scene pictures, with a small amount of text and simple design.
Among them, the selection of scene pictures is the most important.

Excellent scene graph examples:

Design with characteristic elements as the main body

Select representative characteristic elements and recombine them through design methods to make them feel more like posters and promotions.

1. School Logo

If it is a well-known school, highlight the school logo.

In terms of material selection, elements such as chalk, blackboard, notebooks, and books are used to highlight the school atmosphere.

2. Student Image

Use student models to cut out pictures, match them with solid color backgrounds, and add decorative elements.

The copy content focuses on highlighting the characteristics of the school.

Mastering a foreign language fluently is a way to increase white-collar workers' competitiveness in the workplace.
Among them, English training is the mainstream of language education.

Design Points

Choose student photos or foreign teacher photos as the main body of the picture.

The text design should be simple and the font should be bold.

The overall design style should be European and American.

Copywriting points

The copy should reflect the pain points, that is, the inner demands of users.

Avoid empty, boring, preachy, and heartless copywriting.

The author of this article @堂主 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games