What are the daily work contents of bidding and the daily work flow of Baidu bidding specialists?

For many friends who have just started SEM, they don’t know what to do every day. Some friends just check the account when they get to work, check how much money was spent yesterday, whether there is any effect, and adjust the plan creativity. And then let the plan continue to run. In fact, these are all correct, but they are still not very detailed. In fact, the difference between bidding experts and beginners lies in the details. What are the daily work contents of bidding and the daily work processes of Baidu bidding specialists? Let’s follow Feng Chao from Dongguan to find out more!

What are the daily work contents of bidding and the daily work flow of Baidu bidding specialists?

Check yesterday's traffic situation:
1. Understand yesterday's consumption conversion and complete daily reports
1. Check whether the PC\mobile station can be opened normally
2. Download the account and check the remaining balance (reminder for spending less than three days)
3. Check whether keywords and creative ideas are not suitable for promotion
4. Check yesterday’s keyword consumption (whether there are more biased keywords consumed + the quality of core consumption keywords)
5. Check the assistant search terms (whether there are random matches and whether the search terms are particularly concentrated)
6. Check the Baidu statistics of the previous day for real-time visitors and mark invalid matches → negative words
The frequency of PC\mobile traffic coming in (PC and mobile traffic appear alternately, not just one type of traffic)
Frequency of occurrence of a single search term (if a single search term appears very often, there is a problem)

Maintenance of traffic conditions on the day:
1. Control the consumption speed in the time period, view the data on the mobile promotion APP, pay attention to the data delay and set consumption reminders
2. Control the matching degree between search terms and keywords (check Baidu statistics real-time visitors 2-3 times an hour)
3. Understand the consultation situation at 11 am, 4 pm and 8 pm
4. Ensure the consumption of core plans and core words
5. About checking rankings: if the account has consumption, Baidu Statistics has real-time visitors, and the website can be opened normally, the ranking is accidental and cannot be used as a judgment standard. It only means that the account is being promoted normally.