The advertisement has been running for a while, but why has the number of APP downloads not improved? Is there something wrong with the targeting settings or the creative content? If you want good results, you need to understand the industry thoroughly. 2. Summary of target population attributes. Based on the characteristics of the industry, the attributes of the target population can be roughly obtained through Baidu backend search and big data analysis : There are skills in delivery, and the method should be flexible 3. Single test interest targeting, the display volume is large, but the cost increases significantly; 4. The current ACP is already very low, and some categories of products cannot be put on sale normally due to conversion costs; 3. There are many categories and fierce competition; 4. Download customers have strict cost requirements and incomplete data statistics; 5. Some units bid low and obtain little traffic; Creative Case Showcase 3. Good at capturing specific user attributes, such as age, gender, zodiac sign, occupation, interests, etc.; 4. The pictures should be renderings of the usage effects or pictures of the actual products to enhance the sense of reality. Make good use of new tools to easily achieve high conversion Methodological Summary 2. Test different directional dimensions separately; 3. Plan units reasonably according to the account size; 4. The hierarchical structure is clear and well-defined, with symbolic management. 2. The pictures are attractive and catch the eye immediately; 3. Test various creative styles; 4. Update ideas in a timely manner to maintain novelty. Source: |
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