In the education industry, how should information flow advertising be used?

Recently, the investment guidelines for major industries have been released one after another after the painstaking efforts of Director Xiong. One of the major sponsors of the information flow industry, a large education company, was unhappy and said: Why is there no investment guide for the education industry? Are they going to ignore us during the off-season?

Upon hearing this, Director Xiong immediately arranged for Baidu's information flow education industry's gold medal optimizers to quickly compile a set of exclusive optimization secrets. I believe that everyone has read a lot of theoretical knowledge here, so today I will no longer give you "paper talk", but share "tips and tricks" and successful cases in the education industry, and tell you through "actual combat" how to play information flow education advertising!

To sum up the above: Customers in the education industry must do a good job of information flow. Maintaining high exposure is the premise of the entire delivery. After a stable display, optimization can be made through material content and update frequency to improve the overall CTR .

In the fierce market competition in the education industry, how to capture target users , showcase the brand’s own characteristics, and reduce conversion costs is a question that every optimizer should think about. I hope this set of "secrets" can give you some inspiration and help!

Source: Information Flow Intelligence Bureau