Don’t miss out on these creative information flow techniques that can increase your results 10 times!

Don’t miss out on these creative information flow techniques that can increase your results 10 times!
With the explosion of information flow advertising , the era of reading that combines pictures and texts has already arrived. Good picture materials can bring about an increase in click-through rate . Let’s learn from the editor the picture optimization techniques for creative and beautiful information flow . ▼ Don’t let one picture “carry” your entire account

Statistics show that 76% of Internet users first look at the picture and then browse the text after seeing a creative idea. Therefore, a high-quality picture becomes the highlight of the entire creative process. We can roughly divide images into three categories.
1) LOGO-type pictures: The picture is a logo or a logo + text, and the logo occupies more than 60% of the entire page.
2) Scene-type pictures: The picture is of a certain scene, such as the class scene and the dining scene in the following text.
3) Slogan-type pictures: The picture is a slogan and the most attractive part of the entire advertisement.
What keywords do these pictures correspond to? Let’s analyze this with a few real examples. ● LOGO-type images: suitable for brand words or brand + product words. When netizens search for brand words, directly displaying the brand LOGO in the advertisement is the result that netizens most expect. This way, Internet users can find and click on your ad effortlessly.

For example, the creative in the picture below compares the click-through rate of using a logo image and a usage scenario image.

● Scenario-type pictures: suitable for product words. When netizens search for such keywords, they will make a rough association with the searched keywords in their minds. For example, when searching for "youth English training" in the picture below, netizens will first think of "children" and "foreign teachers" rather than an institution's logo. Keywords: youth English training institutions

High-quality picture: teenagers sitting around a foreign teacher

● Ordinary images: Use the brand logo directly
The editor recommends: The more types of scene pictures there are in an account and the more detailed the gallery management is, the better the promotion effect will be. It is best to classify keywords according to the promotion group and upload different pictures.
The picture below is a screenshot of a client’s crown-style background. It can be seen that the client has classified the keywords in a refined manner, and uploaded different creative ideas for each category of keywords. The crown style click-through rate for this account is much higher than the average click-through rate for the industry.
● Slogan-type images : Suitable for general words. When netizens search for general words, they often do not have a clear choice and are more likely to just “take a look”. At this time, a large and eye-catching slogan will bring a different visual impact to netizens. Keywords: game development

▼ Don’t let “ugly” pictures ruin your entire creativity
One image with awkward color combinations or that doesn’t make any sense can ruin your entire creative idea. If you don’t have a professional designer to help you design your pictures, you might as well listen to some suggestions from the editor.
1. It is recommended that pictures clearly highlight the key points/selling points. Do not pile up too much content, and do not only display pure text or pictures with unclear meanings. Keywords: php training High-quality pictures: prominent selling points, clear meaning, will get a higher click-through rate

2. The picture must be clear and high in pixels. Keywords: English training quality pictures: high in pixels, clear edges of pictures

Bad example: Blurry images, poor user experience
3. Referencing some design websites will be a very good choice. If you want high-end pictures, it is better to directly refer to some free materials on design websites and learn the composition and color matching of others. You will definitely gain a lot. Design websites with high-quality image sources:

Qiantu.com – http://www.58pic.com/

Huaban.com – http://huaban.com/

Photo Network – http://699pic.com/

Zcool.com – http://www.zcool.com.cn/

Ipic.com – http://www.ooopic.com/

Well, the above are some creative tips for information flow . Go and try them out. The effect may be 10 times better.

Author: Sogou Commercial Products , authorized to publish by Qinggua Media .

Source: Sogou Business Products

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