Comment weight restored? Apple has caused trouble 4 times in less than a month. Developers: exhausted!

Comment weight restored? Apple has caused trouble 4 times in less than a month. Developers: exhausted!
Apple's Black Thursday
Thursday is actually a good day, but for this month's apple, it seems otherwise... After a series of major events, many users reported this morning that the App Store could not be searched for a period of time, but it has now been restored.

And Apple got angry again at 1:00 p.m. The change rate of the top 10 keyword search results increased significantly, reaching a change rate of 5.17 at one point.

The keyword coverage of a large number of products has declined, and large manufacturers are not immune
This fluctuation has had a huge impact on many people, and even large companies have not been immune. The number of product keyword coverage has dropped. The specific reasons are still unknown, but it is predicted that this fluctuation is only temporary. Developers are requested to maintain a good attitude, continue to pay attention to product dynamics, and improve optimization plans in a timely manner.

Comment weight recovery
We can clearly see from the keyword coverage rankings that many apps have also seen significant improvements. This time, Qimai Data separately checked the apps with relatively large changes and found that the improved apps were all optimizing comments, which had obvious changes this time, and this situation was obvious in many game apps. 1. A game app

A certain game app has been taking corresponding measures against its comments after it was recently launched. It can be seen that the comments on this app continued to increase from the 13th to the 22nd, and the increase was even greater on the 18th.
An overview of recent reviews of a gaming app shows that the number of keywords covered did not increase significantly during the review optimization period, but increased significantly yesterday and today.
A list of the number of keywords covered by a game app
2. A financial app
This financial app promoted its comments on the 21st, and the trend of keyword coverage on the day of promotion and today has increased significantly.
A list of recent reviews of a financial app
A list of the number of keywords covered by a financial app
3. A tool app
This tool app optimized its comments on the 20th and 21st, respectively, resulting in a significant increase in its keyword coverage in these two days.
A list of recent reviews of a tool app
An overview of the number of keywords covered by a financial app. From the above examples, we can see that the obvious increase in the app during this keyword adjustment is due to the recent optimization of comments, which developers can try in the near future. However, Apple still has requirements for the quality of reviews. Previously, CCTV News Channel broadcast a special report titled "Re-investigation of Illegal Apps in Apple's App Store ", stating that "Apple set its own app review guidelines but did not comply with them", "Apps can still be pushed to Apple for rectification after being removed from the shelves, and there are loopholes", and once again accused Apple of dereliction of duty in app review. In addition, it was revealed that the app violated regulations by posting positive reviews to cover up negative reviews .

Apple responded promptly and strengthened its overall control over comments. Although it increased the weight of comments this time, it also set limits on the requirements and quality of comments.

A reference app

This reference App has declined during this keyword coverage adjustment, but the reviews of this product have been optimized in the early stage. So why did it decline during this adjustment?

Keyword coverage of a reference app

A list of the number of reviews for a reference app

This time, Apple not only weighs the number of reviews, but also their quality. Previously, Apple has cleaned up positive reviews for this reference app many times, which also indirectly shows that Apple attaches great importance to national policies.

A reference app was removed from the review by Apple

Conclusion & Recommendations
1. The keyword coverage of a large number of products has dropped significantly; 2. Apple has made a new round of algorithm adjustments, and multiple keyword increases show that Apple has increased the weight of reviews; 3. Apple's weight adjustment is no longer Apple's own business, and part of the reason is due to national policies; 4. Suggestions for developers:

Developers are requested to adjust their mindset, continue to pay attention, and adjust the optimization direction in a timely manner.

Recent reviews have a significant impact on product coverage and rankings, so you can adjust your optimization strategy appropriately.

Although the reviews of some products have increased rapidly recently, the fluctuation is still declining this time. The main reason is that the quality of the reviews is low and Apple has removed their reviews. Therefore, developers are advised not to blindly increase the number of reviews, but also to improve the quality of reviews.

If the ranking of your own products drops significantly, you can add these keywords to the monitoring list, temporarily stop launching them, keep paying attention, and adjust the promotion plan and budget in time.

Author: Shi Ye , authorized to publish by Qinggua Media .

Source : Qimaiyanjiuyuan

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