Inventory | 8 mainstream monetization paths for Internet self-media people!

In the era of self-media, people are no longer simply recipients of information. The content and information that everyone participates in creating are very likely to spread quickly on the Internet and attract widespread attention.

A Weibo post, an article, or a video can make a once unknown person quickly become an internet celebrity!

Many friends are beginning to yearn for the freedom of self-media. So, back to real life, what are the ways to monetize self-media?

Apart from those internet celebrities and big names who are extremely popular on the Internet, what monetization paths can ordinary self-media people refer to? Let’s talk about it today. I have summarized 8 main monetization paths for self-media people:

The platform rewards creators:

Examples: Toutiao, Baijia, Dayu

In order to attract high-quality content creators, the above three platforms have launched author reward programs, such as Toutiao’s current Qingyun Program.

There are relatively few barriers to obtaining income from such platforms, and you need to be able to produce good content, but I personally feel that persistence is the main thing. Content is not a difficult task for most operations; the key is clear positioning and continuous output.

Advertising revenue

One type is the advertising revenue provided by the platform. For example, if your WeChat public account reaches 5,000 followers, and you activate the traffic master, and your fans often read your articles, which generates ad exposure or clicks, it will bring certain income. Of course, the larger your active fan base, the higher this type of income will be.

Another type of advertising is to meet the promotion needs of other platforms. It depends on how much an advertisement costs and whether it will be placed on the headlines or second place. Of course, the income generated by this also varies. The income gap between Mimi Meng and ordinary self-media accounts is quite large!

Fans Tips

For example, rewards for common public account content, a popular article that resonates with people, sharing of in-depth and useful information, or content that meets certain needs of fans can often receive more rewards.

Of course, the most popular thing is the reward for internet celebrities’ live broadcasts, “My friends, let’s have some beer and go for a walk,” but being an internet celebrity is indeed not something that ordinary people can do, as the threshold is quite high.

Community Services

Community service is a more sticky service that is direct and convenient.

Some friends call paying to join a group a membership system. Joining a group means joining an organization, becoming a gay, and then being able to enjoy VIP services.

Some friends use the strong relationships and high stickiness of the community to achieve e-commerce conversions, which is also an idea.

In short, as long as you have a certain influence in a circle or on a platform, you can accumulate fans in the community and then monetize them.

However, you must not take advantage of others, provide real value to your fans, and don’t damage your own reputation!

Content e-commerce

Friends who earn this kind of money are usually experts with expertise in a certain field. He can create graphic content, or he can create video or audio content.

For example, I recently saw a friend on Douyin who is good at designing Chinese-style clothing by himself. He is very knowledgeable about traditional patterns and clothing styles. In each video, he introduces his latest design and then links to his Taobao store. I clicked in to take a look, and saw that the sales were pretty good, with a single item selling from dozens to hundreds of units.

Knowledge payment

This must be familiar to friends in the same industry.

If a person has made achievements in a certain field, has produced outstanding cases and has certain endorsements, he can share his experiences with people who have such needs and charge a corresponding fee.

I won’t introduce much about this. There are many teachers and big names on Dedao, Zaixing, Qianliao and Lizhi. You can go and check them out.

There are also large platforms that do offline knowledge sharing, inviting many big names in a certain field to share on site and charging tickets.

I just want to say one thing here, valuable knowledge sharing must be paid for. The so-called "cutting leeks" means that you paid but did not get the corresponding benefits, and you were fooled.

Everyone's time is limited, and no one is obligated to share their experiences with you free of charge and patiently. . . . . .

Book Publishing

Let me borrow a quote from Li Xiaolai: In today's era, ordinary people can achieve financial freedom by writing books.

Writing a book is one of the very few options that can allow you to sell your product many times over in the same period of time. It is also one of the easiest steps for ordinary people to start.

From the perspective of the operations circle, it is obvious to all that the books written by some operations bigwigs are relatively popular and also bring in a considerable amount of income!

Account for sale

One type is to sell your account to another party after creating a certain brand value and accumulating a certain number of fans;

The other type is to constantly create new accounts, quickly increase followers through some means, and then sell them for cash.

Whether it is a public account or a Douyin account, there are people doing this kind of thing. Friends who are interested can learn more about it themselves.

Source: 51COO (ID: COO-51)