Case analysis: How to make a user operation analysis report?

This article uses Kuaikan Comics as an example to explain how to make a user operation analysis report!

【Quick Look】User Composition

1. User gender: 4:6 male to female

2. More than 80% of users are under 30 years old

It can be seen from the data chart that the users of Kuaikan are young and mostly female, and the user operation is formulated and executed based on the characteristics of the user group.

Attraction of ordinary users:

1. In view of the modern young people’s habit of using mobile phones to browse, the page comics are changed to strip comics, which are more convenient to read.

2. Aiming at the entertainment needs of young people in fragmented time, the reading time of Kuaikan content is controlled at about one minute.

3. Aiming at the main user group of women under the age of 24, the platform mainly promotes comics with female-oriented themes such as love, ancient style, campus, and president, which deeply capture the hearts of first-line fans.

4. In view of the needs of modern young people who advocate freedom and like to express their personal opinions, the platform opens the comment function in the comic area, and creates hot topic communities and big V communities to encourage everyone to participate in discussions and interactions

Retention of core users:

Give Honor

1. Establish a ranking list

[Quick View] Up to 8 lists have been set up, which will not only give all authors a great sense of honor, but also promote competition among everyone, and produce more and better excellent works that the platform needs.

2. Add V to the user

[Kuaikan] certifies and adds V to the content producers on the platform. Vs post some updates in the [V Community], get positive responses from fans, understand fans' opinions on the works, and promote a certain output of excellent content. Ordinary users (consumer users) can interact with their favorite Vs by following them, increasing their enthusiasm for platform activities. Ultimately, users are connected to authors and the relationship between them is strengthened, which makes the platform more sticky!

3. Give priority recommendation

[Kuaikan] gives priority recommendations to excellent content producers, which is not only an encouragement and support to core users, but also allows consumers who need content to get better content, thereby improving the platform's reputation and recognition.

Emotional care for users

[Quick View] On October 1-2, we convened active users to hold offline book signing events. Through this event, we shortened the distance between users and authors, further enhanced the emotional connection, and significantly increased the enthusiasm and activity of fans.

Give users material rewards

[Quick Look] Launching the "3S Plan" to support comic authors with 500 million yuan in 3 years

1.Service builds an author service system

2.Super produces top comic content

3. Cultivate new comic stars

Summarize

Through the above three-point plan

It is hoped that not only can the comic authors be guaranteed to have “no worries about food and clothing”, but also that the platform’s data can be used to further guide the authors to create on demand, to create higher-quality works that users will enjoy reading, and to further improve the authors’ own creative abilities.

As Annie Chen, founder and CEO of Kuaikan Comics , said: "We hope to make comic authors live a decent life."

A "decent" life

Effectively solving the actual needs of authors, not worrying about the trivialities of life, so that they can devote themselves wholeheartedly to creating excellent works. I think this will be beneficial to the platform, authors, and readers!

Source: Mong Kok Barbecued Pork Rice