How do mini programs obtain traffic? How to get traffic for your mini program?

Zhang Xiaolong once mentioned in a WeChat open class that "activating offline traffic is the real core content of the mini program." It can be seen from this that offline will be the first traffic market for WeChat mini programs.

Mini Programs have been able to develop rapidly in the past three years, thanks to their three major ecological advantages: low production costs, easier promotion and customer acquisition, and "private domain traffic."

So how can we get the traffic of mini program?

The core content of traffic comes from two places: 1. Ecosystem traffic, 2. Offline traffic

Taking WeChat Mini Programs as an example, ecological traffic refers to social media traffic dominated by chatting within WeChat and content traffic dominated by WeChat official accounts, while offline traffic refers to the offline traffic of merchants.

1. Traffic within the ecosystem

Entry 1: WeChat Official Account

You can also increase the number of user entries by associating mini programs with official accounts, adding mini program entrances to the bottom menu, or inserting mini program cards into article content.

Entry 2: Social Marketing

Mini programs are lightweight applications that can be shared with friends and chat groups, and social marketing traffic is equivalent to this method. The strategies of e-commerce mini programs for converting traffic through social marketing have been perfected for a long time, for example, Pinduoduo and Suning’s social operations in mini programs.

2. Offline traffic

Conversion method 1: Search

In the external way, user conversion can be completed based on guide words like "Search XX mini program to get coupons". When setting the name and description of the mini program, you can refer to SEO optimization methods to allow users to quickly find the target mini program through keyword searches.

Conversion method 2: Mini Program Code

In offline marketing activities, users can be guided to scan the mini program code to receive exclusive coupons, allowing users to quickly settle in the mini program to complete deeper conversions later.

Ps: Offline merchants can use mini programs to convert offline users into online VIP members, making it easier for users to visit the store again and repurchase.

Conversion method 3: surrounding applets

Merchants with offline stores must set the location of the mini program, because WeChat will use location-based services and then intelligently recommend nearby mini programs on the mini program entrance on the "Discover" page. For merchants who focus on offline traffic, this is a high-value traffic entrance.

Guangzhou Jimifeng Technology Co., Ltd. is a comprehensive network company integrating WeChat development, WeChat applet development, applet development, applet development and operation, applet development and operation promotion and Guangzhou brand promotion. （TEL:15915862505）.