Latest | Data rankings of 56 mainstream information flow advertising platforms!

The following is the latest traffic ranking of 56 popular information flow platforms in February.

This issue's list is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in March and April, and provide a reference for more accurate targeting of information flow advertising.

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

Judging from the latest monthly active data of the overall ranking in February, the growth of the 56 mainstream information streaming media platforms counted was mostly negative, 20 platforms maintained year-on-year growth, and 34 platforms declined year-on-year; the traffic fluctuations of most platforms were small, while the traffic fluctuations of a small number of platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data:

Affected by the Spring Festival holiday, automobile, tool, mother and baby, and audio platforms collectively showed a downward trend; most information platforms also showed a downward trend, while video platforms as a whole still maintained a growth trend.

The top three growth rates were led by Baidu Tieba, followed by Douyin and Baidu Search; Baidu-related platforms and Douyin grew significantly. According to Aiqijun's analysis, this was mainly due to the substantial growth brought about by Baidu's Spring Festival Gala red envelope series of activities and Douyin's first red envelope sharing activity.

The top three in terms of decline are Sina Finance, followed by Tiantian Express and UC Headlines. Tiantian Express has been in the top two of the decline list for two consecutive months, and has been in a state of negative growth in recent months, with serious user loss.

▼ Top 10 male users

Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

Overall distribution of age ratio (click to see larger image)

The following is the mobile terminal device index. Aidou who has device-specific setting needs can refer to it.

▼ Top 10 mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models

The above is the data list of major mainstream information flow platforms in February compiled and presented by Qingguajun. I hope it can help you with channel selection and delivery optimization reference.

source: Aichisem