OPPO App Market Information Flow Optimization Methods and Techniques

1. New promotion

Path: Promotion – Information flow promotion – Create a new ad

1. Promotion Name: Set the promotion name for a single ad.

2. Promotion plan: A single promotion plan includes several promotions.

2.1 Promotion Plan Name: the name of a single promotion plan.

2.2 Daily limit: The daily plan limit is set. Once set, if the promotion expenditure on that day exceeds this amount, the promotion plan will be automatically suspended. Modifications can be made at the Promotion Plan Management Office. When a promotion plan is suspended due to insufficient daily limits, the plan can be restarted by increasing the daily limits. The limit cannot be less than 200 yuan.

Note: The account daily budget and the planned daily limit jointly control the advertising consumption amount. The account daily budget is at the account level, and the daily limit is at the promotion plan level.

2.3 Delivery Date: The time when the advertisement is delivered.

2.4 Delivery period: the time period during which the advertisement is delivered.

3. Promotion type: divided into link promotion and application promotion.

3.1 Link Promotion

1. Advertisement specifications: divided into three types: large image ads, small image ads, and image group ads
2. Ad copy: Set the ad copy for this ad. No more than 22 Chinese characters. The advertising copy of large image ads and image group ads is displayed above the images, and the advertising copy of small image ads is displayed on the left side of the images.
3. Advertisement Brand Name: Set the brand name of the advertisement. Displayed in the lower left corner. No more than 8 Chinese characters. Optional.
4. Ad target link: required, you can customize the delivery link, no more than 1024 characters.
5. Exposure monitoring: Not required, no more than 1024 characters. Optional.
6. Click monitoring: Not required, no more than 1024 characters. Optional.
7. Advertising label: Not required, no more than 20 Chinese characters. Optional.

3.2 Application Promotion

All ads that include app or game downloads must select the App promotion type.

1. Advertisement specification type, ad copy, ad brand name, exposure monitoring, click monitoring, ad tags and link promotion.
2. Application: Required. You can select an application under the advertiser account.
3. Promotional landing page description: There are currently 5 types of landing pages, and the general version has 3 styles (A/B/C). You can refer to the example picture on the right to choose the appropriate style.
4. Download pop-up layer: The advertiser fills in the link to be promoted in the input box on the right (must not contain any download button), and the system automatically generates an advertising target link. The link actually promoted is the advertising target link.
5. Note:
6. (1) The page uploaded by the advertiser must not contain any download buttons or page jumps to download, otherwise it will be rejected;
7. (2) The system automatically adds a floating layer for immediate download and fixes it at the bottom. Therefore, when designing the middle page, you need to leave about 180px of blank space at the bottom (1080px standard).
8. Customization: For use in special circumstances, please contact the business department for details.

4. Bid

4.1 Set the bid for the ad, no less than 0.3 yuan

5. Payment method: CPC

2. Management and Promotion

Path: Promotion – Information flow promotion – Advertising management

1. After the promotion is submitted, it must be reviewed by the background before it can be activated. It can be paused and reactivated at any time during activation.

2. Today’s impressions: The number of impressions the ad received on that day.

3. Today’s clicks: The number of clicks the ad received on that day.

4. Click-through rate: The number of clicks the ad received on that day.

5. Today’s consumption (RMB): The amount of money consumed by the advertisement on that day.

6. Status: The current delivery status of the ad, which can be divided into enabled, paused, unreviewed, needs re-review, and failed review.

Pause: When an ad is paused due to system reasons, the corresponding reasons for the suspension will be displayed, including: insufficient daily limit, insufficient account limit, insufficient balance, application offline, and the application is not the latest version.

Failed review: If the review fails, click the "?" next to the status to view the reason for failure.

7. If the balance is insufficient and you recharge, you need to manually enable advertising. If the limit is insufficient and you modify it again, the system will automatically enable advertising.

3. View Report

Path: Report – Information flow promotion

There are three data dimensions: overall data, promotion plan data, and single advertising data. You can query relevant data indicators according to these three dimensions.

The data indicators are defined as follows:

1. Time: Select the time period for display. You can query based on time periods, including: data for today, the last 7 days, the last 30 days, and custom time periods. The cumulative data period is three months.

2. Exposure: The exposure of the information flow advertisement on that day.

3. Clicks: The number of clicks received by the information flow ads on that day.

4. CTR: ad clicks/ad impressions.

5. Consumption amount: the amount consumed by information flow advertising on that day.

6. Price per click: consumption amount/number of clicks.

7. ECPM: consumption amount/exposure amount*1000.

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store