How to do a good job in Zhihu promotion and traffic generation? 3 key points!

As a latecomer, Zhihu is still well-known on the Internet. It has large traffic and high-quality users. Many industries and individuals have come to the Zhihu platform to promote and attract traffic.

On Zhihu, every user has his or her own personal level, abbreviated as PR. Every operation of the user will affect the PR value of the account. When answering, the answers are ranked according to the number of likes and comments. If the number of likes is the same, they are ranked according to the individual PR value. At the same time, answers that are considered invalid will be hidden.

Therefore, if you want to attract traffic and promote on Zhihu, you need to use an account with high weight. If you already have an account and registered it relatively early, you can use it as a backup account. If you don’t have one, you can buy an old account online, then bind your mobile phone, complete your information, follow topics, like, and comment on hot content. In short, you must first develop your account instead of using it for advertising once it has been registered. The higher the account level and the more answers you give, the higher your weight will be on Zhihu. Not only will Zhihu include your questions or answers, but Baidu will also include them.

For example, the following high-authority accounts, Zhihu big names also rely on PR value and high quality to open live

In contrast, the following small accounts have no avatars, names, personal introductions, or rarely follow topics, have no fans, no questions, no likes, no answers, and are filled with advertisements right from the start. They are basically dead.

Zhihu has a relatively high tolerance for advertising. One thing that is clear is that the answers you provide are valuable advertising information, which can also be understood as writing soft articles. So where can we advertise on Zhihu?

1. Zhihu has a name and a personal introduction. You can leave an advertisement directly in the name, and you can also leave your contact information in the personal introduction.

2. Put your own QR code or WeChat account at the end of the article, and you can directly put soft advertisements in the answers, but @引神林通, the founder of the newly registered small account Drainage Gang, does not recommend that you do this, as there is a high chance that your account will be blocked.

3. Personal page, for example, put your own QR code on the cover picture, leave contact information in your personal introduction, and also put external links.

4. Avatar, you can directly put contact information or product pictures

5. In addition to answering, asking questions, and publishing articles, there is another method called publishing ideas, which is similar to QQ and Weibo. It is safer to post advertisements in this way.

6. The last point, and also the most crucial one, is that you must provide high-quality and practical answers on Zhihu. How to choose a topic? Before finding a good question, you should pay attention to screening the target users. You should first know what topics the users will pay attention to so that you can locate a good topic. Take English training as an example

(1) Directly search for topics related to English training and find topics within the topics.

(2) To find topics with potential, you need to explore topics based on the user’s mindset, understand what topics the user will be interested in, and then answer them. For example, the company of English training institution is a potential topic in itself, and this topic has many followers and views, but there are only 8 answers, which is not many. If you choose to answer it, you will not be buried.

(3) While identifying the problem, you must also learn to seize the opportunity and occupy a favorable position before the heat rises. As long as you answer early, you will get likes and comments in the early stage, and when big names get involved later, you will not be squeezed out and buried by the answers of big names.

(4) Points to note when answering: Provide the content that users want to know, have a clear framework, beautiful layout, combine text and pictures, and embed soft advertising. Take the following as an example

Provide users with useful information, clear logic, and well-formatted content, suitable for mobile phone reading, with key points in bold and advertisements placed at the end. There is no doubt that when promoting and attracting traffic on Zhihu, you should pay attention to shaping your own brand, riding on hot topics, and paying attention to some interests and hobbies, as well as emotional issues.

Related reading:

1. Zhihu’s operational strategy: What are the chances of fighting against content “entropy increase”?

2. Zhihu promotion and operation: How to become a Zhihu celebrity with millions of likes?

3. How to use Zhihu promotion to efficiently attract targeted users?

4. Zhihu’s 4 quadrants and 2 rivals!

5. Take these Zhihu promotion and follower-increasing techniques for free!

6.How do keep, Zhihu, etc. conduct user operations?

7. Understand the 4 principles of Zhihu community operation in one article!

8. Encircle and suppress the number one V on Zhihu!

9.How to do marketing promotion on Zhihu?

author: Lin Tong

Source: DouShang