Tips for using display URLThe display URL is the last URL that Internet users see in your promotion results. In general, it is recommended that you use the full domain name of your website (such as www.baidu.com) as the display URL. This will not only enhance netizens' trust, but also facilitate their memory and deepen their impression of your website. In addition, appropriate use of capital letters, especially capitalizing the first letter, such as www.MyFlower.com, can help netizens recognize the meaning of the domain name more quickly and distinguish your website from other websites, thereby helping you improve the click-through rate and quality of your keywords. In some cases, you may want to use a web page that does not actually exist as the display URL. For example, if the access URL points to a page that introduces roses and orders them separately, you can set the display URL to www.MyFlower.com/rose or www.MyFlower.com/meigui. This will help netizens better judge the relevance of the promotion results. However, please note that there may be such a risk: some netizens will directly paste the display URL into the browser address bar to open it. If they find that the page cannot be opened, it will affect the user's user experience. In this case, you can use a redirect to point to the real access URL (which may affect the page opening speed), or just use a real, openable page as the display URL. Introduction to Baidu search promotion information flow advertising! How does Baidu search promotion charge? Introduction to charging standards! What regulations should be followed when adding keywords to Baidu search promotion? Baidu search promotion, why are the added keywords not suitable for promotion? Baidu search promotion keyword optimization techniques and methods! What are the common keywords for Baidu search promotion? Keyword classification! Introduction to Baidu search promotion broad matching method! Introduction to Baidu search promotion precise matching method! Baidu search promotion negative keywords/What are precise negative keywords? Baidu promotion Juping advertising delivery mode, targeting method, and selling price! Tips on using wildcards in Baidu search promotion! Creative writing and optimization techniques for Baidu search promotion! Tips for using the URL displayed in Baidu search promotion! |
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