1. Understand all Weibo traffic entrances to help you make better decisions. 1. Comprehensive search traffic (1) Top three popular keywords (2) Real-time account exposure. 2. Popular article traffic (1) Sina News (2) Baidu News Source (3) Headline Articles 3. Traffic from bloggers in vertical fields (1) Interest certification (enter the search page on Weibo and receive real-person fans every day) (2) Self-media certification (sign with the official self-media and receive traffic) (3) Gold V certification (posts will be instantly featured) (4) Become a big V and join MCN to get free hot advertising 4. Traffic of hot topic list (1) Used to build momentum for new brands. The threshold is not too high compared to the hot search list. 5. Hot search traffic (1) Riding on the popularity of others to make your Weibo account popular (2) Paying to be on the hot search list, a place where Weibo traffic gathers 6. Micro-tasks or directly find big V/Internet celebrities to place advertisements (1) Big Vs have many true fans (2) Internet celebrities have a stronger communication influence 7. Weibo answer traffic (1) A section that Weibo vigorously promotes (2) Weibo answers will also be included in popular articles and serve as a traffic entry point 8. Hot review interception (1) Be the first to grab the hot comments from big Vs to gain exposure. (2) Be the first to grab the hot searches and popular comments to gain exposure. (3) Simple routines are particularly good, but an interesting soul is essential. 9. Use Weibo drop-down keywords to attract traffic (1) Natural guidance (2) Unnatural guidance 10. User ranking traffic (1) The higher the keyword match, the higher the ranking (2) Comparison of the quality and quantity of Weibo fans (3) There is no point in ranking if it is not on the homepage (4) Display the maximum exposure separately 11. Sina Kandian leads traffic (1) Instant inclusion on the site (2) Baidu may also include content from outside the site 12. Super topic traffic generation (1) Seize the topic host (2) Exposure in multiple topics 13. Weibo Fans Advertisement (1) Accurately targeting the target audience (2) Starting from 5,000, charged per thousand impressions 14. Real-time screen promotion (1) Use real-time accounts to post in batches to gain wide exposure 15. Keyword top ads (1) The most accurate official delivery model 16. Weibo Fans Headlines (1) Suitable for Weibo accounts with a certain fan base (2) Make use of the interconnectivity of Weibo to select fans to target accurately 17. Microblog batch private messages (1) Volume type (2) The copy must be attractive Recommended reading: 1. How does the gaming industry advertise on Weibo? 2. Tips for placing ads in Weibo Fans Information Flow! 3. Tips for acquiring customers through Weibo Fans Advertising! 4. How to attract traffic and promote on Weibo? You have to learn this trick! 5. Tips for marketing on Weibo, Zhihu and other platforms, with case analysis 6. How to promote marketing on Weibo? Take the industry's high-quality cases~ |
>>: 3 methods of self-media operation and 5 major promotion techniques!
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