What should I do if my Xiaohongshu account/notes are restricted?

Since Xingyuan opened up the recruitment of bloggers, many bloggers have come to inquire about signing. During the communication with bloggers, we also received many problems encountered in account operation, among which the most common ones are:

• The number of note readings is very low recently. Is it restricted by the platform?
• Why are there no interactions or reads on the notes I sent?
• The platform doesn’t give me traffic, so nothing I post gets read.

Let’s analyze this issue together today.

1. Low reading volume ≠ current limit

First of all, we need to correct a misunderstanding.

Some friends think that their notes and accounts have been restricted when they see the low reading volume, but this is not necessarily the case.

Let’s first take a look at Xiaohongshu’s traffic distribution mechanism.

The algorithm logic of the Xiaohongshu platform is as follows:

Release notes - Tag classification - First round of recommended testing - Result feedback - Greater exposure

Under this traffic distribution mechanism, no matter how big or small your fan base is, after a note is published, the Xiaohongshu platform will label and classify your notes and account, and push them to people with the same labels. The popularity of the note content will be judged by the click and interaction feedback from this round of small-scale push, so as to decide whether to give it greater exposure and content weight.

In other words, the feedback results of the first round of small-scale push after the note is released largely determine whether this note can get advanced traffic push on the Xiaohongshu platform.

The results at this stage are affected by multiple factors.

① The matching degree between system tags and the interests of the push audience

The classification of the push population will be affected by two aspects. One is the label judgment of the account's historical notes, that is, the system's classification of your account, whether it is a beauty blogger, a home blogger, or a maternal and child blogger, etc.; the other is the content label judgment of a single note, whether it is food, household items, beauty or fashion, etc.

If these two tags are in different fields, the system will be "disordered" in the first wave of push. It will not know to whom to recommend your note. As a result, the group of people who are finally pushed may not be the audience of your note at all. The feedback will naturally not be good, which will affect the subsequent push of larger traffic pools.

② The attractiveness of the topic, cover and title of the note

On the homepage with a large number of notes, the cover determines whether your notes can attract readers' attention, the topic determines their interest in the notes, and a good title allows readers to quickly understand your topic.

In the series of notes above, the most eye-catching one is probably "This is probably the ideal loft for girls". With large fonts and key points, you can tell what this note says at a glance.

③The value of notes

The sense of value affects the interaction of notes, that is, likes, collections and comments.

Think about when we are browsing, under what circumstances would we like, save or comment on a note?

Therefore, the sense of value and gain of the note content is very important. If a note only has clicks but no interactions, the system will also judge that your note content is not high-quality and does not have the ability to take on a larger traffic pool.

Therefore, a low note reading volume does not necessarily mean that the traffic is restricted. It may just be because it did not receive good feedback in the first round of recommendation testing, so it was not pushed to a larger traffic pool.

Before you determine that you have been restricted, you can first think about whether there is a problem with the content, such as positioning deviation, or the topic is not high-quality enough, or the cover is not eye-catching enough, etc.

2. How to determine if a note has been restricted?

Most of the time, the reason we say that there is a flow limit is "feeling". If we feel that the traffic has not been very good recently/not as good as before, we think that it is being limited. So do we have a practical way to determine whether the note is being limited?

Yes, there are.

①Search notes

We can search the note title on the homepage to see if we can find our own notes. Generally, the review will be completed within 24 hours of the note being posted, and it can be searched at this time.

If you still cannot find the answer after changing various keywords after waiting for about 2 days, don't worry. You can try to send the note to a friend, or use another account to log in to your homepage to check if you can see the note.

If you can't see it, it is most likely blocked by the system ! At this time, you need to check whether the content contains banned words or sensitive content . If not, you can send a private message to Captain Potato or Butler to ask.

②Add French fries

If the note cannot be posted and the displayed content cannot be promoted, then there is a high probability that it contains sensitive content and is restricted.

If both of these methods work, then the notes are not restricted by the system and only the reading volume has declined. Except for the situation where the overall platform traffic declines during certain time periods, it may be that the system simply determines that the quality of your notes is average, and the sense of value and gain for users is not strong enough to carry more traffic, and does not give more push traffic. At this time, you need to optimize and dig deeper into the topic selection and content .

Remember, as long as the notes are not blocked or judged to be broad, there is no such thing as traffic restriction . It’s just because the content is not high-quality enough!

3. What behaviors may lead to current limiting?

① Brand cooperation has not been reported

As a product recommendation platform, it is inevitable that certain products will be mentioned in the notes. Under the current judgment criteria of the Xiaohongshu platform, even genuine experience sharing can easily be misjudged as unreported commercial activities, resulting in the notes being restricted.

We need to be careful to avoid this in our daily content creation.

②False data

This is a common reason for traffic limitation among small and medium-sized bloggers.

Any behavior of manual intervention in data, such as adding likes and hiding comments, adding followers, or posting to a group to ask everyone to help interact, may attract the attention of the platform.

The platform’s control over this area is relatively strict now. Once discovered, it will affect the entire account.

For the long-term and stable development of the account, everyone must not take similar actions, otherwise it will be very difficult to activate the account later.

③Publish non-original content

Direct plagiarism is definitely not allowed. Also, try to avoid duplication of covers, illustrations, elements, and layouts with other notes to avoid being misjudged by the system.

④Sensitive content or sensitive words

Needless to say, whether it is content prohibited by the platform or off-site guidance information, it is not allowed to appear in Xiaohongshu notes.

Once discovered, the traffic will be restricted or even blocked directly.

⑤ Multiple accounts logged in from the same device and IP

This is just what we have figured out through experience. The official has not recognized this statement, and there is also randomness in actual operations.

Some companies have no problem logging in to hundreds of accounts under one IP, while some personal bloggers can easily be affected by traffic restrictions just by logging in to multiple accounts under the same IP.

We can only say that, to be on the safe side, try to ensure that one device has one number, do not log in to more than 5 accounts with one IP, and try to use data traffic instead of public networks.

⑥The account has not been used for a long time

If the account has not been activated for a while, it is recommended to create a new account and maintain daily browsing and interaction for more than 10 days before starting to post.

Of course, browsing behavior also needs to be maintained on weekdays to avoid the account login time = posting time, which can also circumvent system risk control to a certain extent.

4. What should I do if the flow is limited?

①Single note is restricted

1. If you have not received a notification of system violation, you can first check if there are any banned words or sensitive content. If not, you can send a private message to Captain Shu or Shu Guan Jia to check if it was misjudged. If you are sure that there is a problem with the note, you can delete it or make it visible to yourself.

2. If the note has been restricted, do not modify the content hastily if we are not clear about the reason, and do not post a note with the same content repeatedly, so as to avoid triggering a second review and being restricted again, which will affect the account weight.

3. After the notes are modified, the traffic will not return to normal immediately. It is normal to wait for 3-5 days. Some notes may even take a month. After the system determines that the recovery has been made, the traffic will gradually return. Don't be anxious at this time. Just wait and observe the changes in traffic.

②The account is restricted

Post more high-quality content and encourage more browsing and interaction, which is what we call "nurturing the account."

During the publishing process, avoid all possible advertising judgments and neutralize the previous bad weight values, and you can slowly restore the account to a healthy state.

This process will be relatively long, so everyone must remain patient.

At this time, you can also pay more attention to topics that the platform has recently provided traffic support for, or add some high-frequency search terms related to the account in the notes, which can also increase the exposure of the notes to a certain extent, thereby promoting the account recovery process.

For example, recent hot topics include the Winter Olympics, New Year's Shopping Guide, New Year's Fortune Outfits, New Year's Manicures, Gifts for Elders, New Year's Eve Dinner, etc. If you can arrange notes in advance in these aspects, you can get better exposure and popularity.

5. In order to avoid being restricted, what should we pay attention to?

①Real sharing

Have you all seen the “Community Covenant”? This is a common problem.

In recent years, Xiaohongshu platform has increasingly tightened its control over brand cooperation. Strictly speaking, only brand cooperation notes that have been reported can publish promotional content.

If you do not pay attention to the creative skills in your daily soft-text notes, it will be easy for the platform to judge that you are in violation of the rules and lead to traffic restrictions.

②Always pay attention to changes in platform policies

Of course, most of the current flow-limiting behaviors on the Xiaohongshu platform are determined by the system. Since there are some misjudgments, there are naturally some that escape by luck. Sometimes, even though you can cite many examples of "XXX is fine", once it happens to you, the probability is 100%.

Therefore, for the long-term development of the account, bloggers and brands are advised to give up the mentality of taking chances and try to operate the account within a safe range. High-quality content shared sincerely is what the Xiaohongshu ecosystem encourages and supports.

Author: Bobo

Source: Bobo's Kitchen