How much do you know about Facebook operation skills?

Everyone knows how to use Facebook to attract traffic, but do you know how to use Facebook to attract traffic? How can you operate a Facebook fan page to achieve twice the result with half the effort? If you know, that’s great. If you don’t know, I’ll teach you. (Yes, I’m that good.) In this issue, I’ll focus on the operation skills of Facebook homepage. Hurry up and bring a small stool to listen~

1. Personal homepage and fan homepage

First of all, you need to understand clearly what a Facebook fan page is. It’s 2020, and other people’s independent websites are thriving. If you still haven’t figured out the difference between a Facebook personal page and a Facebook fan page, then Brother Hai advises you to just go home and go to bed! Just kidding, back to the topic~

FB personal homepage: A personal account registered with an email address, mobile phone number, etc., similar to a social account; most of what we post on our personal homepage is about our daily life, and our friends are mostly our friends or related people.

FB fan page: This page is official in nature and can be used to promote and publish posts and videos related to our business, just like the official account we follow.

The biggest difference between a personal FB homepage and a fan FB homepage is that a personal homepage has an upper limit (5,000 people), and both parties need to be friends with each other to see each other's homepage. This is not the case with a fan homepage, which has no upper limit on the number of people and can be seen by simply clicking "Follow". Now that I understand the difference between personal homepages and fan homepages, let’s start talking about the key points

2. How to acquire and manage fans

1. Invite friends to like your homepage (highly relevant; suitable for the early stage)

2. Use high-quality posts and activities to accumulate fans

3. The organic increase in followers from advertising accounts that push “Page Likes” type ads and other types of ads

4. Join groups with similar interests, add friends or send homepage content to the group (pay attention to frequency and avoid being too marketing-oriented)

5. Giveaway activities and create discounts to strengthen the intimacy of the relationship and build loyal fans, otherwise you will lose fans

6. Internet celebrities share and attract fans (follow relevant celebrities, receive recommendations from other relevant celebrities, view celebrities followed by celebrities, etc.)

7. Integrate Facebook into your website or store and import your fans to your homepage

8. Group your fans to facilitate management. 1 to 4 hashtags are best.

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3. How to improve fans’ loyalty

1. Posting frequency: Update 4-5 posts every day (use performance analysis tools to find out the time nodes when fans are online and active)

2. Post content: divided into product posts (popular and hot-selling items) and non-product posts (fan-related topics; open topics; interesting topics, current hot topics)

3. Diversity of posting formats: pictures, videos, live broadcasts, creating discounts, etc. Beautiful pictures and interesting videos will make people want to click on them, and the interaction rate will definitely increase.

4. Materials: The quality and style of the materials should be well controlled, and the materials should be updated regularly. The types of materials should be diversified as much as possible to prevent users from aesthetic fatigue.

5. Cooperate with business-related homepages: cross-post, enrich content, expand audience groups, and achieve win-win cooperation

6. Maintain and convert current fans: Respond to fans’ questions in a timely manner and interact with fans

What you learn from books is always superficial. You must practice it yourself to truly understand it. Only when theory is combined with practice can sparks be created.

Author: Haige

Source: Independent Station Haige