A complete analysis of Youtube advertising formats!

A survey shows that from the perspective of online video advertising alone, the attention paid to advertising on YouTube is about twice that of other social media.

Video marketing and brand promotion through YouTube has become a consensus among many foreign trade people. A survey shows that from the perspective of online video advertising alone, the attention paid to advertising on YouTube is about twice that of other social media. So, what are the various forms of advertising on YouTube? What kind of products are suitable for each form of advertising?

There are five types of advertising on Youtube:

TrueView In-stream Ads, Call-to-Action Overlay Ads, TrueView Discovery Ads, Bumper Ads, and YouTube Search Ads.

01. In Stream Advertising

You will be charged only after watching for 30 seconds or until the end. There is an APP download banner automatically captured by the system below the playback window. No need to leave Youtube, go directly to the App Store.

02. Call-to-Action Overlays

A semi-transparent overlay ad that appears in the lower 20% of the video. Increase website clicks and increase website traffic.

03. Lead-in ads

This type of ad is 6 seconds long and is a non-skippable interstitial ad. This type of advertising tends to be branding promotion and is settled on a CPM basis, which can effectively reduce brand promotion costs and better pave the way for search advertising. The CPV in the United States is 0.2 cents.

04. Display ads

It can be placed in any area of ​​the website except the homepage. The ads will be displayed in a size of 300*250 on the right side of the featured video and above the recommended video list. For large players, these ads may appear below the player.

05. Youtube Search Ads

Using keywords or current hot search terms for positioning, users can display ads by searching for words in the Youtube search bar. It is conducive to increasing the number of new customers and accumulating potential users. One-third of YouTube users access videos through search, so this targeting method can be used to push ads to precise users.

Author: Papaya Mobile

Source: Papaya Mobile