Tips for choosing keywords for bidding promotion!

How to choose keywords for bidding promotion ? What are the tips for choosing keywords for different budget accounts?

Below, we will teach you the specific methods starting from large, medium and small budget accounts.

Three stages of keyword purchase

If you want to understand how to choose keywords for bidding promotion , you must first have a specific understanding of the keyword purchasing stage.

Phase 1: Learning and Collection Phase

Users have needs but no clear direction and are not sure whether to spend money, resulting in the lowest conversion rate.

Phase 2: Product comparison

I have a direction for action and am comparing and understanding it. The conversion rate is average.

The third stage: brand stage

After the first two steps, users have a preliminary goal and only need to take the final step to achieve it, which results in the highest conversion rate.

How to choose keywords for bidding promotion accounts with different budgets?

【1】CUHK Budget Account

How to choose keywords for bidding promotion:

For medium to large budget accounts, as many third-stage brand words as possible should be used, but the second-stage traffic needs to be screened because not all second-stage words need to be used. It needs to be based on the characteristics of your own products. For example, if the price has an advantage, use more price and cost words; if the price has no advantage but the quality and after-sales service are very good, you can find more word-of-mouth, question, and after-sales guarantee words. The first stage also needs to be done, and new words need to be added continuously to observe consumption and conversion. Those that have not had conversions for a long time and are relatively expensive need to be suspended.

Note: It is important to control the consumption ratio of the account. The more keywords are not necessarily better. If there are a large number of words with low conversion rates, the overall conversion rate of your account will be relatively low!

【2】Small and medium budget accounts

How to choose Baidu bidding keywords: give priority to the second and third stage keywords

If you have some money in your account and you only use brand words, you cannot spend it all. At this time, you can add some words from the second stage. If you still cannot spend it all after the second and third stages, you can add some words from the first stage, but you must control the price.

【3】Small budget account

How to choose keywords for Baidu bidding : focus on the third stage keywords

If the account has a daily budget of only a few dozen or one or two hundred yuan, then give priority to third-stage keywords, choose more low-priced keywords with relatively high traffic quality, and try to avoid keywords with high competition, high prices, and low conversion rates; choose brand words. If the budget for brand words cannot be used up, then choose some second-stage keywords.

How to choose keywords for bidding promotion for accounts with low visibility and small budget?

You can choose brand long-tail words, add more long-tail words and cost words related to your brand, and then run them intelligently and at a low price.

How to run without brand words?

If you don’t have brand words, you can choose competitor words. You should know that in many cases the conversion rate of competitor words is second only to brand words, such as franchise account products. It should be noted that when running competitor words, do not add wildcards or leave them in the red.

The above are some tips on “how to select Baidu bidding keywords” for different accounts. Finally, I want to tell you that if you want to do a good job in bidding promotion, in addition to mastering how to select Baidu bidding keywords, you also need to learn how to bid for keywords, how to choose matching methods, and how to optimize the account problems in the later stage.