Planning is also a basic ability of operation. Not only event operation requires it, but also new media operation, community operation and even content operation need to participate in event planning. Plan an event Planning an event requires obtaining the greatest benefit at the lowest cost, which is a great test of a person's comprehensive ability. Planning from scratch, with examples Product Name: Fun Users: Urban youth, white-collar workers and college students aged 20 to 30 Model: Experts publish various weekend and holiday activities in the city, such as outdoor camping organized by travel experts and food sharing organized by cooking experts. Users browse, register and pay online and participate offline. The influencers obtain the main profits, and the platform takes a commission. Planner: Xiaoqi & Xiaojiu How to do it specifically? Step 01: Goal What is the goal of the activity? Specifically, let the user take action: let the user register/pay/forward/post? Specifically, quantitative data: 2,000 users? 30% increase in orders? Over 10,000 reposts on Weibo?
Step 02: Creative !Note: Creativity starts from the user and can be expanded
Step 03: Scheme An encyclopedia of events The activity plan should take into account whether users can accept it. Description of the program Program Process Step 04: Testing ! Through testing, we can verify whether the activity can attract users, whether it can achieve the intended purpose, whether users will forward it, and whether there are any unexpected points.
Step 05: Preparation Preparation Copywriting and design: prepare all necessary posters and promotional materials in advance Promotion channels: determine the specific time to place media and channels Technology: The technical guy will get the product ready three days before the event. Resources: Cooperate with restaurants to avoid costs Partners: The experts are determined in advance, and the promotion work is carried out at the same time as the partners are contacted Material preparation: For example, the production of leaflets requires time Step 06: Publicity Preheat First attract the attention of some people to ensure the popularity of the event. For example, publish a suspenseful picture and text on your own official account. How much does it cost to ask a French chef to prepare a dinner for you? Delivery Weibo, WeChat accounts, self-media, cooperative channels such as Beijing Youth WeChat account, Shanghai Trendsetter Weibo, etc. Step 07: Execution Follow the pre-planned schedule and execute step by step. During execution, data monitoring is required to keep track of the user's status at any time, which also provides evidence for subsequent analysis of the activity results. It is best to prepare emergency plans for each link in advance, taking into account possible situations Step 08: Finishing touches 1) Awarding prizes 2) Group establishment, maintenance, and active users 3) Disseminate the highlights of this event through the media Step 09: Review Think about how the first eight steps were done. Did you achieve the purpose of the activity? Where did you make mistakes? Where is it unexpected? How to solve it in the future? Author: Source: Qinggua Media |
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