How to promote Xiaohongshu more effectively? Xiaohongshu promotion methods!

Xiaohongshu is known as the "overseas shopping magic tool" and has more than 250 million young users worldwide. Most of the users are college students and white-collar workers, and they are all quite wealthy. Xiaohongshu consists of three parts: "self-operated cross-border e-commerce", "third-party brand authorization/direct operation", and "UGC (user-generated content) word-of-mouth sharing community". Xiaohongshu has been very popular in the past year. It is rumored that it was made popular by Fan Bingbing. Major beauty and fast-moving consumer goods merchants and brands are frantically trying to seize the opportunity to promote and market Xiaohongshu. So how can we make Xiaohongshu promotion more effective? Next, I will share with you how to promote Xiaohongshu!

Xiaohongshu promotion method:

1. Amateurs recommend

Suitable for: Customers who need brand packaging, to attract investment or to improve product conversion rates.

Note:

The promotion and traffic-generating effect of Amateur Notes is very general. It is not recommended for customers whose main appeal is to quickly attract traffic and who sell goods to make a large number of Amateur Notes.

To make amateur notes, you need to plan the promotion budget. During the review process, we will focus on the keyword layout and image quality of the notes; there is no need to overly demand the quality of each note in order to save budget and reduce unnecessary expenses. Because the traffic-generating effect of amateur notes is very limited, its most important function is to increase the number of notes searching for brand names or product names.

When vigorously spreading amateur notes, you must plan the warrior effect after the notes are released. When you are done, it must look very real. This is the most important point, rather than blindly producing what the merchant considers to be high-quality notes, which results in potential customers immediately discovering after the release that they are all advertisements for the merchant. This will instead result in the loss of real, high-quality consumers.

2. Experts recommend

Suitable for people : Customers who want to quickly increase brand awareness and trust, improve product conversion rates, and create popular products.

Note:

It is not recommended for small and medium-sized brands (with monthly sales of less than 300,000 on Xiaohongshu platform) to concentrate their manpower and resources on influencer promotion from the very beginning. Because the current influencers are very watered down and have a relatively low cost-effectiveness, the main purpose of influencer promotion is to create materials for brand packaging and promotion; and to quickly enhance the brand's credibility; and then to sell products.

When making expert notes, merchants who are able to do so must follow a rule: they would rather hire top celebrity experts at high prices than hire multiple mid-level or even bottom-level experts for the sake of so-called cost-effectiveness.

Merchants who are slightly familiar with the current status of celebrity KOLs understand that high-priced celebrity influencers are not necessarily good, but low-priced celebrity influencers are definitely not good.

Merchants who have a little knowledge of the Xiaohongshu platform understand that this is a platform that absolutely supports celebrities and internet celebrities. To put it simply, as long as your product is not too bad and has a bad reputation, and you can afford to invite top celebrity KOLs to promote it on Xiaohongshu, the sales effect will not be too bad.

The reason is very simple. In the early stage, Xiaohongshu relied on inviting celebrities and internet celebrities to join and quickly attracted a large number of users, completing its wild development period. If you have the ability to help him invite celebrities to join, or help them achieve the goal of getting celebrities to share more and post more content on the platform, the platform will definitely give you certain traffic support.

Moreover, just to retain these top stars, Xiaohongshu will also provide them with strong traffic support. This is why I say that as long as your product is not too bad and has a bad reputation, and you can afford to invite top celebrity KOLs to promote it on Xiaohongshu, the sales effect will not be too bad.

In the early stages of promoting small and medium-sized brands (before they have the ability to be packaged into hit products), it is recommended to do more keyword rankings and boutique notes, and do some expert promotion as appropriate.

3. Keyword ranking

Suitable for people who want to quickly increase brand awareness and attract customers.

Note:

There are many ways to make keyword ranking notes. Many of them are gone the next day (because the Xiaohongshu platform is updated once a day), so you can try to make 1-2 notes first, test the ranking stability, and then place orders in batches.

Keyword ranking notes, quality of notes, quality of pictures. The layout of keywords is very, very important, so you must pay close attention to it.

In addition, Xiaohongshu’s different promotion and traffic generation methods have different requirements for pictures. If you want your notes to be recommended first in multiple channels on the site, the pictures must meet all their needs.

4. Drop-down word ads

Suitable for people : those who want to further enhance their brand, create hot-selling products, and users working in the gray industry.

Note:

For categories like cosmetics and beauty products that have relatively high requirements for brands, and the number of notes and fans accumulated by the brand itself is limited, blindly using drop-down words to attract traffic is not very effective. Drop-down word drainage is suitable for merchants who encounter bottlenecks during the growth period and want to further package their products or brands into hot-selling or popular brands.

At present, the pull-down word diversion can maintain the effect for a very long time as long as you don’t add WeChat accounts or illegal words.

Why does Xiaohongshu promotion have such a high conversion rate?

The first is that it caters to the trend of extremely rich products and increasing user decisions. Xiaohongshu's community can meet the core needs of users.

Secondly, here you can see the shopping sharing of your favorite celebrities and KOLs. The diverse graphic and text forms increase the user's sense of closeness and trust.

The third is the seamless integration of the mall, which makes payment more convenient and more conducive to direct conversion and sales of Xiaohongshu promotion!

Author: Internet

Source: Internet