Behind every search action and every click is a living person. How to get traffic? What are the channels? Keep it simple, simple, and simple. Don’t make it complicated. There are only five channels for traffic acquisition. SEM (bidding), SEO, pictures, text, video, and audio. It is not recommended for beginners to play paid games, try free games first. Students who are good at mathematics must first master the basic formulas. The basic formulas are the way to solve problems. If you don’t know the basics, no matter how many cram schools you attend, it will be useless. Newbies should start with the easiest thing first. Once they learn how to use pictures and text to attract traffic, they will learn everything else. Once they learn one thing, they will be able to do everything. It’s just a layer of window paper that can be broken with a poke. However, it is human nature to pursue complexity, but little do people know that simplicity restores complexity itself. If you want to fly, you must first learn to walk. You can't eat a fat man in one bite. Men must remember not to be too anxious, as anxiety will lead to chaos. To make money, you need to generate traffic. If you know how to generate traffic, you will make money. If you don’t, you will not make any money. Traffic is equivalent to food. If the granary of a country is empty, it will be doomed. Similarly, if an individual has no projects or clients, he will not make any money no matter what he does. Now that we have the product, the next step is to generate traffic. Today is the second article in the series on traffic generation: How do you build your own traffic generation system? What are the ideas for traffic diversion and how to do it specifically? What are the steps? What tools are used? I was going to share a video and recorded it yesterday, but there was too much noise because of the microphone. I bought a new one but it hasn’t come back yet. But the output cannot stop. If I don’t write something every day, it seems like something is missing. Yesterday I wanted to buy a microphone, so I searched on Baidu and went in following the advertisement. After seeing the test results of their products on the road and the positive reviews from users, I decided to buy it. What merchants do is bidding, which may just be a way for them to attract traffic. So why do merchants do bidding to attract traffic? For example, a merchant invests 100 yuan and recovers 150 yuan, then the 100 yuan is exchanged and the 50 yuan is counted. (Conversion thinking) Platform traffic (public domain traffic) is like the left end of a scale, and personal traffic is the right end. Water flows to the lower place, and so does traffic. The right end of the scale has value, so it is heavy. When it is heavy, water flows to the lower place, and traffic comes. Lack of traffic is a false proposition. What you lack is that you are too light. (Utilization value). Traffic must maintain a stable output of valuable content, no matter in what form. Once traffic is without content, it will become an empty shell and will not last long! Just like a book is just blank paper with no content, would you still turn the page? It is impossible to lack content. There is too much content. It’s just that you follow too few peers. (Peer Thinking) I have done text and picture traffic generation for four or five platforms. It has taken some time. Today, Baijiahao opened the original and self-recommendation functions for me, and the public account has also opened the traffic master. If you do it, there will be traffic, and if you don’t do it, there will be no traffic. It’s a very simple truth. How to do that? Remember these three major thoughts, as they are the underlying logic of traffic diversion. No matter how the traffic diversion rules change, these are the unchanging things. Only by remaining constant in the face of ever-changing circumstances can you establish your own drainage system. Some time ago, the traffic growth brother saw a fission poster, and his small account followed it in. He thought the operator was a seller on Xianyu. In fact, he was a Taoke. His fission fans were some practical cases of selling goods on Xianyu, with screenshots of members’ learning, income, and feedback. In three days, he did not attract any traffic, but just through fission, more than 2,000 people came and nearly 300 people were converted. No matter how great it is, don’t take the project too seriously. The real fission is to show your sincerity and value. Don't be so frivolous and try to attract traffic. I have said so much just to explain the tool you need to use before attracting traffic - Baidu Index (demand analysis). You need to really figure out what your customers need most. Don't just let your imagination run wild. Data analysis is very important. There are too many demand analysis tools. You don't need to know all the tools. There is no perfect tool. Tools are just auxiliary. Just use one well. Simple, simple, and simple. Next, let’s talk about two tools: analyzing peers (using Weixiaobao) and creating content (using Leguohao, Baidu Knows, and Zhihu). You should first become proficient in using these tools before using the others. Many people have learned a lot of traffic-generating courses, but are unable to put them into practice. This is because you have learned to copy, but can’t do complicated things. The three major traffic diversion ideas and three major traffic diversion tools have been written, and finally the six execution steps for traffic diversion are given to you. 1. Why can we introduce (position) your value? Value is not something you can just talk about, just put your heart into it. It is important to take a high-end photo, and of course the more titles you have, the better. In fact, the most important thing is how many words you have written, how many videos you have shot, and how many people you have helped. Don't get it wrong. 2. Who (user portrait) can help you understand what users really need? This is something many people don’t understand. The only thing in my eyes is the deal. 3. Where to attract traffic (channel selection) There are five channels. Choose a simple one to do first. You will get it by doing it. 4. What can you use to lure (set bait) Taobao search, Xianyu search, and the entire network search, and organize it into your own? What kind of bait should you set? If you can impress yourself, you can impress your users. Increase your weight, and the water and traffic will come. It’s not that complicated. 5. How to speed up the introduction (improve efficiency, use of tools)? It is enough to use one tool of the same type well. I have seen people who have used dozens of tools to increase their followers, but when they need them urgently, they are not proficient in any of them. How much time is wasted. The purpose of learning is to use. Why learn so much if you don’t need it? It will be fatal if it becomes too complicated. 6. Where to lead (build your own fish pond) Your picture and text account, video account, and audio account are just a bridge for diversion. Eventually, they will go to your public account or personal account. If you don’t have one, register it immediately. Everyone knows that Tsinghua University and Peking University are the best universities. If you don’t study or do anything, what does it have to do with you? I am the traffic growth guy. That’s all for today’s sharing. Finally, I’ll assign you an assignment: set your own bait, increase your own weight, and don’t be too frivolous. Author: Drainage Growth Brother Source: Drain Growth Brother (ID: gh_d3c7f31b4d6c) |
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