Kuaishou Operation Guide

Kuaishou Operation Guide

1. Understanding the Kuaishou platform

1. Kuaishou Development History
2. Kuaishou Content Summary
3. Kuaishou customer group
4. Future development trends

1. Kuaishou’s Development History

In July 2013, "GIF Kuaishou" transformed from a tool into a short video community. Due to product transformation, "GIF" was removed from the App name and changed to "Kuaishou". [

From June 2015 to February of the following year, the number of Kuaishou users increased from 100 million to 300 million.

In January 2017, MAU exceeded 150 million and DAU exceeded 50 million.

As of April 29, 2017, Kuaishou had more than 500 million registered users, 65 million daily active users, and millions of short videos uploaded every day.

In November 2017, the number of daily active users of Kuaishou APP exceeded 100 million, entering the "100 million daily active users club". The total number of registered users has exceeded 700 million, and more than 10 million new video contents are generated every day.

On April 13, 2018, a “Parental Control Mode” with a child icon was added to the upper left corner of the Kuaishou App’s homepage.

On June 5, 2018, Kuaishou acquired Acfun in full. In the future, Station A will maintain its independent brand, maintain independent operations, maintain its original team, and develop independently. Kuaishou will also provide strong support to Station A in terms of funds, resources, technology, etc.

On June 5, 2018, China Online and Beijing Kuaishou Technology Co., Ltd. signed a "Transfer Agreement", intending to sell all the interests of Station A held by the company to Kuaishou, and Kuaishou is willing to purchase such interests from the company.

On September 14, 2018, Kuaishou announced a 500 million yuan traffic plan to invest 500 million yuan worth of traffic resources in the next three years to help promote and sell high-quality specialty products in more than 500 national-level poverty-stricken counties and help local farmers get out of poverty. On September 21, Kuaishou held the first episode of "Happy Countryside Talk", using the specialty product sales experience of rural short video influencers to promote "earthy marketing".

2. On Kuaishou, dance, jokes, talent, imitation, inspirational chicken soup, scenery, spoofs, flirting with girls, flirting with boys, showing off skills, beauties, beautiful scenery, pets, funny, and cool clips are the most popular and have high traffic.

3. Kuaishou user group portrait

Kuaishou users are mainly under 24 years old, and the main influencers and users are basically born after 1995.

1. The future development trend is that short videos will penetrate into our lives. The arrival of 5G. Accelerate the development and penetration of short videos.

2. Account Positioning

1. Do what you are good at or your first idea to create content, and then prove whether the content and form are feasible, the difficulty of the system, the attention of fans, and the increase of fans in the later stage
2. Flower boards, etc. to demonstrate feasibility.
3. Works Content Classification

Individual works can only be uploaded by themselves and cannot be output continuously, so the content of the works is easily homogenized. The team or organization can produce more types of works, including life and work scenes, emotions, life and work skills, positive energy, inspiration, humor, various professional industry classifications, etc.

1. Shooting form

Real-life shooting, determining the shooting scene, main and supporting roles, copywriting script, image packaging makeup, facial expressions and movements, etc.

Graphics Text content, images, text and graphic design

Recording Computer and mobile phone screen recording

3. Build your own IP

1. avatar
2. Account Name
3. Personal Signature
4. Video Cover
5. avatar

The avatar is highly recognizable, has clear pixels, is relevant to the overall content of the account, and conforms to the public's aesthetic taste.

1. Account Name

It is recommended to use full text, less than 10 words, simple and easy to remember, and related to the overall content of the account.

2. Personalized signature

Suggestions and comments

3. Video Cover

It highlights the main body of the content, is simple and clear, has eye-catching colors, and beautiful design. It can be replaced regularly later.

4. Video Content

1. Sources

Imitate and innovate popular videos, combine with other video platforms and self-media

2. Production method

Shooting and editing

3. Content Principles

Imitation and transcendence, autonomous divergence, and personal style

five. operations

1. Release

Release time, video description, participation in topic challenge @小助子, and internal friends will browse and like it.

2. Interaction

Comment, reply, and like

six. Frequently asked questions

1. Private Message

2. Violations and sensitive words

1. When using the live video service, users must provide Kuaishou with accurate user personal information. If the information provided by the user is false, Kuaishou has the right to refuse to provide the live video service. If there are any changes to the user's personal information, it must be updated in a timely manner and notified to Kuaishou for review. If any loss is caused by false personal information provided by the user, the user shall bear all responsibility and loss.

2. Users may not transfer or lend their account number or password to others. Kuaishou does not assume any responsibility if the account or password is illegally stolen, used or lost by others due to hacking or the user's negligence in custody; if damage is caused to Kuaishou, the user shall compensate for it.

3. Users agree that Kuaishou has the right to place commercial advertisements, non-commercial advertisements, any other types of commercial information and non-commercial information in various ways during the provision of live video services. Users must cooperate and Kuaishou does not need to pay any consideration, but should try to minimize the impact on users.

4. If the user has any improper behavior during the use of the live video service, or violates laws and regulations and Kuaishou’s relevant operating rules, or infringes upon the legitimate rights and interests of a third party, the user shall bear the corresponding responsibility and Kuaishou shall not bear any responsibility. If a user's behavior causes damage to Kuaishou, the user shall compensate for it.

5. Users may not use the live broadcast function to send or disseminate sensitive information or information that violates national laws and regulations, including but not limited to the following information:

a) Opposing the basic principles established by the Constitution;

b. Endangering national security, leaking state secrets, subverting state power, or undermining national unity;

c. Damage to national honor and interests;

d. Inciting ethnic hatred, ethnic discrimination, and undermining ethnic unity;

e. Undermining the state's religious policies and promoting evil cults and feudal superstitions;

f. Spreading rumors, disrupting social order, and undermining social stability;

g. Spread obscenity, pornography, gambling, violence, murder, terror or incite crime;

h. Insulting or slandering others, or infringing upon the legitimate rights and interests of others;

i. Contains other content prohibited by laws and administrative regulations.

6. When using the live streaming service, users must follow the following principles:

a. Comply with relevant Chinese laws and regulations;

b. Live broadcast services may not be used for any illegal purpose;

c. Comply with all agreements, regulations and procedures related to network services and live broadcast services;

d. You may not use the live broadcast service system to conduct any behavior that may adversely affect the normal operation of the Internet;

e. You may not use the live broadcast service to transmit any harassing, defamatory, abusive, threatening, vulgar, obscene or any other illegal information or materials;

f. You may not use the live broadcast service system to conduct any behavior that is detrimental to Kuaishou Technology Development Co., Ltd.

3. Operational feedback

No playback volume, playback volume but no fans, playback but no likes, playback but no comments, fan growth slows down or stops, etc.

4. Multiple Account Operation Rules

5. Determine the authenticity of the account

Author: Short Video Alliance Guo Zi

Source: Short Video Alliance