How to quickly increase followers on Douyin’s “grass-growing” account: 4 must-know points

The so-called "planting grass" is the act of sharing and recommending the excellent quality of a certain product to stimulate others' desire to buy. Douyin accounts whose main purpose is to sell goods, bring goods, and sell products are called Douyin "planting grass" accounts.

The sooner you accumulate 1,000 followers as a promotional account and open a product showcase, the sooner you can gain monetization capabilities and realize sales of your own products, or earn commissions from products on platforms such as Douyin Selected Alliance, Taobao, JD.com, and Vipshop.

What I want to share today is how Douyin’s grass-roots accounts can quickly accumulate fans.

The accumulation of fans is inseparable from traffic. The recommended traffic that Tik Tok gives to a video is segmented, which is also determined by the Tik Tok algorithm.

For newly uploaded videos on Douyin, the first level will give about 200-300 traffic. When the weight of your video calculated based on the four major indicators such as the number of likes, comments, reposts, and completion rate reaches a certain index, it can enter the next stage of Douyin's traffic pool, that is, the secondary traffic pool. At this time, there will be about 3000-5000 traffic, and it will be evaluated again whether it meets the standards. And so on. If it fails to meet the standards at a certain level, the recommendation of this video will end.

So how do you increase the number of likes, comments, reposts, and completion rates?

• The so-called publishing time is 12 noon, 18:00 in the afternoon, and 21:00-22:00 on weekdays, or Friday night and weekends, etc., which are the times when everyone can think of more idle time. However, we must also understand that everyone is posting videos at this time, the review is slow, and we also have to face competition with top accounts.
• Therefore, there is no unified standard for the best time to post. Emotional accounts can choose to post between 9 and 11 p.m., and positive energy accounts such as workplace accounts can choose to post between 8 and 9 a.m. or around 12 noon, depending on the attributes of the account.

2. In the initial release stage, in order to allow the video to pass through the first-level traffic pool, you can mobilize your relatives, friends and other resources to ask them to like and comment. This is only suitable for early use. If you want to improve the four indicators in the later stage, you still need to rely on original and good content.

Of course, there is also an official way of playing, namely DOU+, which achieves the purpose of cold start by spending money to buy part of the traffic.

3. In the video content or text title, guide users to like, comment, forward or finish watching the video.

Many short videos will write "Be sure to watch to the end" or "The ending is brilliant" in the video description and at the beginning of the video, which is also to increase the completion rate.

"If you feel sorry for the young lady, please give a like" and "If you like it, please give a like" are phrases designed to guide users to give likes.

Similarly, writing copy by raising questions, taking advantage of hot topics, and other methods is also intended to increase activity in the comment section.

• The verticality of the account content should be high. The same account should not change fields randomly, posting emotional videos today and food videos tomorrow. The account positioning is unclear for the platform, the content value is confusing for fans, and it is difficult to attract sustained attention.

4. The video cover is the first impression after entering the door, and the cover picture is cleverly set.

Naturally, the first impression can leave a deep memory for users and also attract users to watch videos and follow accounts.

The cover should be as clear and bright as possible so that the audience can understand the meaning of the cover at a glance.

The blurry cover gives the first impression of a shoddy work, which naturally cannot attract attention.

The last thing to talk about is content. Good content must bring value to fans. Whether it is the dissemination of knowledge or spiritual pleasure, it can be called value transmission.

However, it should be noted that the platform welcomes original content more. Accounts that use copying or imitation as the main source of content are the real reason for the gap between them and the Douyin influencers with tens of millions of fans.