What is Affiliate Marketing?

What is Affiliate Marketing

Affiliate marketing is a business that generates more revenue by rewarding website owners for promotion. Website owners attract more consumers for advertisers through their own marketing activities, thereby achieving the goal of brand promotion and promoting sales growth. In this type of marketing campaign, there are 4 key roles:

1. Advertisers

The key feature of an advertiser is that he or she has a website that provides products or services and is looking for more channel resources to promote his or her products or services. They provide website owners with promotional materials that can be placed on their websites to interact with their audiences. These promotional materials will link to the advertiser's website where they want to promote transactions.

2. Website owner

Website owners can be individuals or companies, and they earn commissions by promoting products or services on advertisers' websites. Once the advertiser chooses to cooperate with the website owner, the advertiser grants the website owner the right to use the promotional materials. Regardless of the channel that the website owner prefers, even if it is an offline resource, the website owner can integrate relevant content.

3. Consumers

When a web user clicks on an ad on a website's main page, they will be transferred to the advertiser's main page where they can purchase the product or complete a specified action.

4. Marketing Alliance

Marketing alliances are intermediaries that promote the development of relationships between advertisers and website owners. They provide a platform for cooperation between the two and allow both parties to access or publish the promotional materials they need. This is exactly the role of TradeTracker, we provide leading problem-solving to optimize our clients’ online advertising and manage marketing campaigns by tracking transactions and payments. In addition, we also provide more extended services, such as further industry insights and professional customer management services to help customers achieve perfect marketing results.

Common Operations of Affiliate Marketing

Affiliate marketing is also known as performance marketing, mainly because advertisers only need to pay for the excellent results they obtain!

CPS (cost per sale)

When website users are directed to the advertiser's page through the website's main page and make purchases, the website owner receives a reward. For example, when a website user is browsing reviews of watches on the website, he clicks on an advertisement and makes a purchase on the advertiser's web page. At this point, a commission will be awarded to the website owner who directed this sale.

CPL (cost per lead)

Once a website visitor is directed to the advertiser's page, enters and submits their personal information, such behavior is considered a lead. For example, when a visitor is browsing the main page of a website, he clicks on an ad and submits the information he filled out on the advertiser's main page. At this point, commissions will be awarded to the website owner who directed this operation.

Author: TradeTracker.com

Source: TradeTracker.com