Tik Tok live broadcast room FEED stream promotion marketing strategy

one. Merchant access requirements

1. Selling goods: Support selling goods in small shops, Taobao, JD.com and other stores

2. Douyin private domain traffic (personal IP creation, MCN): I want to build up my Douyin account and realize traffic monetization in the Douyin field

two. Douyin live streaming sales path

1. Promote Douyin account and increase fans. Fans are the foundation of live broadcasting.

2. After you have a certain fan base, you can bid on live broadcast ads to push targeted traffic into the live broadcast room

three. Available Services

Non-annual frame customers

1. Establishing a Douyin account helps merchants unify their brand tone and improve their professionalism

2. FEED policy group, the latest live broadcast policy, gameplay

3. Live broadcast script, layout, and field control guidance

4. Ace Optimizer Account

5. Open a small shop and be selected into the selected alliance

Annual framework customers (in addition to the above rights and interests, you can also enjoy the following rights and interests)

1. Annual frame rebate + marketing department benefits

2. Some category data packages and directional packages can be used directly

3. Get exclusive rights such as brand account, department-specific operation, etc.

Four. Entry requirements

Personal accounts can be directly linked to the backend, no fans required product style

Click the title, view details, card, avatar to enter the live broadcast room, click the nickname, swipe left to enter the personal homepage: At the same time, there are 2 entrances to the live broadcast room on the personal homepage: personal avatar, "Click to learn more" at the bottom

five. Live Broadcast Introduction

Native live broadcast: Douyin native live broadcast room is a form of live broadcast conducted by ordinary users or corporate accounts through mobile clients

Core advantages:

1. Low threshold for use, you can start broadcasting at any time.

2. One backend can bind 200 Douyin personal accounts to meet the needs of multiple accounts

3. With the support of fans of experts and corporate accounts, natural traffic can be introduced into the live broadcast room.

4. Support adding shopping cart components to achieve live broadcast and selling, vertical version of the original live broadcast room, product form

The user interaction is more native and has high adhesion.

Status linkage: The status of plans and creatives is linked to the live broadcast status (on/off):

When the live broadcast starts, the advertising plan starts to run; when the live broadcast ends, the advertising plan stops running and the display

The plan is not in the delivery period; the live broadcast is started again, and the advertising plan is started again

7. Optimal solution for live streaming room traffic efficiency

Douyin account promotion + native live broadcast room

Conversion goals supported: Live room viewing (users enter the live room), live room stay (users

Stay in the live broadcast room for more than 1 minute), click on the product button in the live broadcast room (click on the product in the live broadcast room),

Rewards in the live broadcast room, fan growth, etc.

Traffic generation style: short video traffic generation/FEED direct live broadcast room traffic generation

Traffic diversion effect: CTR 3%, CPC 0.4 yuan (just started testing, data for reference only)

Cooperation process: open the advertising background → plan → select the live broadcast room → launch

Note: If the backend is opened on the same day, the delivery can be arranged on the same day.

Author: Bit by Bit

Source: Bitbeat

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