The sweet-looking and high-quality dance video of the Douyin dance goddess @惠子ssical, 320 million in 30 days, equivalent to 32 million RMB;

Data source: Feigua Data

@陈三废gg, who has 21.16 million followers on Douyin with his funny videos that prank his wife and sister, has a sales volume of 5.39 million per live broadcast, and an average sales volume of 2.99 million per live broadcast in the past 7 days;

Data source: Xindou

The rent-collecting couple @大狼狗郑建鹏&言真夫妻 in Guangdong live-streamed products twice in half a month, with an average sales volume of 32,000 and an average sales revenue of 7.377 million;

Data source: Feigua Data

There are many, many more examples of making money through Douyin live streaming like this...

I believe you also want to know how they make money through Tik Tok live streaming? How to make money from Tik Tok live streaming? What are the ways to make money through Douyin live streaming?

In this article today, we will review the top 5 most profitable ways to monetize Douyin live streaming, which are:

• Live Rewards
• Pure commission cps
• Pit fee + cps
• Exposure Advertising
• Live Broadcasting

01. Live broadcast rewards

Rewarding is the most basic way to monetize live streaming. It mainly involves users recharging virtual currency (Douyin coins), and then the anchor receives reward gifts (sound waves) and improves his ranking in the live streaming room rankings.

The exaggerated gift effect attracted a lot of attention, and the host’s announcement made the person who gave the gift feel very present. In order to continue to get this sense of satisfaction, the audience will continue to consume, thereby continuously generating income for the anchor through virtual gifts.

What is the difference between Yinlang and Doubi?

Sound waves are the reward income received by the anchor, and are a reflection of the anchor's popularity among users. For every Douyin coin the user spends, the platform will reward the anchor with 1 sound wave.

Scenarios that generate sound waves include, but are not limited to: rewarding gifts, paid live broadcasts, etc.

The current exchange ratio of Douyin's sound waves is 1:10, which means 10 sound waves = 1 yuan.

For example, if a carnival is worth 3,000 Douyin coins, then the anchor will receive 3,000 sound waves, which is equivalent to RMB 300. However, when withdrawing cash, the profits will be shared with the Douyin platform in a 5:5 ratio.

That is to say, if you have 3,000 sound waves, equivalent to RMB 300, you can directly withdraw 150 yuan.

Douyin Coin is the unit of measurement for user recharges, which is recharged in the form of RMB.

Currently, 1 yuan on iOS = 7 Douyin coins; 1 yuan on Android = 10 Douyin coins; recharge on the first day starts from 1 yuan, and an additional 5 Douyin coins will be awarded; Douyin coins can only be recharged according to the recharge amount specified by the platform. There are currently 6 tiers, as shown below:

As for how to make money through Douyin live streaming, we mentioned at the beginning of the article that @惠子ssical’s average live streaming volume is almost 5 million+ or 7 million+, which is equivalent to RMB 500,000 or 700,000.

Why do some people like to give rewards in live broadcast rooms? What is their mentality behind giving rewards? There are three main reasons:

1. Simply like the master; just like chasing stars, pay for love;

2. Gain a sense of presence; by sending a few rockets and carnivals in the live broadcast room, the host will immediately notice you and even be obedient to you.

3. To achieve commercial purposes; for example, to top the list and connect to the microphone, which means giving gifts to the anchor to get to the top of the list, and then connect to the microphone for live broadcast and sell goods.

What basic abilities do talents need to possess in order to receive rewards from the audience?

Talents: singing, dancing, and good looks; for example, @惠子ssica, with her super high looks and sexy and cute dance, has won the trust of countless otakus.

It is rumored that @惠子ssica's income from Douyin live streaming has exceeded 100 million yuan so far.

Vertical content: games, fishing and outdoor activities; I don’t know if you have ever seen outdoor fishing videos on Douyin. The live broadcast room often has tens of thousands of viewers, and the sound waves are also very high.

why is that? Because it satisfies people's curiosity, you never know what kind of fish you will catch next and how big it will be.

PK: Live PK is when two anchors agree to have a live PK. If they lose, there will be some punishment. Then the anchor starts to call his fans in the live broadcast room, and then gets more live broadcast rewards. Fans will also give gifts to the anchor in order to avoid punishment.

02. Pure Commission CPS

What is CPS?

CPS (Cost Per Sale) converts the advertising amount based on the actual number of products sold. Pay per sale - share based on sales. To put it simply, you help merchants sell products and earn a certain percentage of commission.

Since Douyin launched the live shopping cart, the live broadcast + CPS sales model has become one of the main monetization methods for Douyin's live broadcast sales.

The pure commission CPS Douyin live streaming sales model is particularly suitable for those who are just starting to live stream. If you don’t have your own products, you can use product keywords to find high-commission products on distribution platforms, such as Taobao Alliance and Selected Alliance, and then promote them.

Of course, some top anchors with bargaining power will also negotiate high commission rates directly with merchants.

ps. The CPS model is also the most widely applicable Douyin live streaming model for making money. Although this model is also suitable for novices, it is not easy to make money.

You may come in with full confidence, but you will soon find endless problems:

Based on these problems, Doushang Commune has summarized a set of Douyin live streaming SOP standardized operation procedures through our own live streaming practice and analysis and research on more than 300 top anchors on the market, which can help novices quickly place orders:

Currently, there are at least 50,000+ live streaming novices who have successfully monetized through this Douyin live streaming SOP standardized operating procedure.

For example, Mr. Su, the general manager of the Fujian Operation Center of DouShang Commune, achieved an average daily sales of about 300,000 in the live broadcast room after learning the standardized operating procedures of Douyin live streaming SOP for half a month!

There was also a newbie who was selling goods on Douyin live broadcast for the first time. In just one hour, there were more than 8,300 viewers watching, 320 people participated in the interaction, and 10 people made payments.

A physical store selling fruit sold 100 million kilograms of fruit through live streaming; the number of fans has now exceeded 1.2 million.

There are also traditional Taobao merchants who, after learning, use Douyin live streaming to sell goods and earn 95,000 yuan in commissions in one week;

If you also want to know the details of the standardized operating procedures of DouShang Commune's exclusive Douyin live streaming sales SOP, please add DouShang Commune Fengge's WeChat: feng17365 (Note: live streaming) and chat privately for details.

03. Slot fee + CPS

If a merchant wants an internet celebrity to help sell goods, then the merchant will pay the celebrity a fee for selling the goods, which is what we often call the slot fee.

The pit fee is proportional to the popularity of the anchor.

For example, on April 1, Luo Yonghao made his first Douyin live broadcast, with the slot fee being 600,000 yuan per person, and the slot fee income was 15 million yuan.

After the live broadcast, commissions will be charged based on the actual sales volume generated by user clicks.

This type is more suitable for celebrities or influencers who have stable sales capabilities or high enough traffic levels.

Network media anchor pit fee

04. Exposure Advertising

If the core appeal of a brand or merchant is brand promotion, they will generally choose exposure advertising.

This type of advertising is mainly non-e-commerce oriented and uses exposure or downloads as core indicators, and has slightly higher requirements for expert matching.

They are usually top anchors or vertical influencers, and influencers usually accept this type of advertising as passive investment.

What is its monetization model?

The product promotion advertisements in the live broadcast room are generally for cars, mobile phones, sports, etc., which are particularly suitable for top influencers in vertical categories. The influencers’ live broadcast rooms have high exposure.

The effects mainly include games and education-guided downloads; the conversion ROI effect will be better, and it is also suitable for vertical experts with a certain fan base.

05. Live broadcast to attract traffic

Recently, a trend of selling products online via live broadcast has emerged on TikTok.

It is to detonate the live broadcast room by bargaining via live broadcast, thus completing the sales conversion. Influencers with traffic capabilities can connect with influencers/merchants who need traffic to attract traffic, usually for a one-time fee + reward.

For example, top anchors such as Mr. Lin, Yashe, and even Guo Congming, will connect with merchants to sell goods during their daily live broadcasts.

The higher the PCU (Peak concurrent users: maximum number of people online at the same time) and ACU (Average concurrent users: average number of people online at the same time) data of the expert's live broadcast room, the stronger the bargaining power.

The monetization model is mainly to connect to the live broadcast room to attract traffic + cooperate in bargaining. The entire bargaining process will allow users to truly feel the discount and cost-effectiveness of the product, thereby stimulating fans to place orders.

This method is particularly suitable for anchors with strong traffic capabilities and extremely high fan loyalty, such as a certain army.

The above is how to make money from Douyin live streaming, as well as the five most profitable modes of Douyin live streaming.

Finally, let’s summarize:

From a background perspective, the advertising industry has been hit hard this year due to the impact of the epidemic. Coupled with the increasing number of people watching live broadcasts online, Douyin's e-commerce live broadcast will definitely usher in a bonus period of development.

From the perspective of the types of talents that are suitable for these five Douyin live broadcast monetization models, first of all, CPS is more suitable for novice live broadcast e-commerce talents, who do not have to worry about supply sources.

The slot fee + CPS is suitable for influencers who have stable sales capabilities and a certain degree of popularity; such as Luo Yonghao, the Big Wolf Dog couple, Chen Sanfei gg, Zhu Guagua, etc.

Product promotion advertising is suitable for top anchors and vertical influencers. It requires top anchors or vertical influencers to have greater influence and more traffic in a single field.

Live streaming is suitable for influencers who already have a lot of traffic.

The requirements for the anchors in these five major types of Douyin live broadcast monetization models are progressive.

Author: Doushang Media

Source: Doushang Media (ganweishang)