Brand Promotion and Marketing: How to market the Avengers and Labor Day together?

May Day is here in the blink of an eye. This article mainly brings you some marketing and promotion directions for May Day. It happens that "Avengers 4" is very popular. In this case, this article will also explain how May Day can take advantage of the hot spot of Avengers.

PART1: Find the most useful theme elements first

Theme Element 1

Theme name: May Day, Labor Day

Features: Holidays, labor, etc.

Related things: travel, short vacation

Theme 2

Theme name: Marvel, Avengers

Color: Red and white

Features: Ten-year layout, superheroes, infinite gloves

Related things: Thanos, Iron Man, Hulk, Captain America, Captain Marvel, Black Widow, Thor, Hawkeye, Ant-Man, etc.

Thematic element analysis

First of all, since this issue combines two theme elements for brand marketing promotion, we must focus on one aspect. Since there are fewer themed elements for May Day, I personally suggest focusing on the theme element of The Avengers, and combining the name of May Day with the promotion when displaying the finished product. Let's analyze the elements that readers are most familiar with the theme of Avengers one by one:

Avengers

Analysis: You can use homophonic methods to imitate suitable nouns.

Iron Man

Analysis: A rich playboy, characterized by being "covered in steel", which means stable and strong, with an iron can protecting himself. His color is mainly red with a little gold, and he has intelligent AI. He is also a representative of technology, academic excellence, and the ability to fly.

Hulk

Analysis: The biggest feature is of course green, and green can be extended to environmental protection. At the same time, he is also extremely powerful, destructive, fearless, and his shorts won't tear.

Captain America

Analysis: The biggest feature of the veterans of World War II is the shield, which can be extended to mean protection, care, and protection, and its color is red and blue.

Thor

Analysis: Thor, the god of thunder from Norse mythology, is best known for his hammer, lightning summoning and cloak. Hammer can be extended to mean thousands of hammers, and lightning can be extended to mean fast speed, high efficiency, and charging.

Hawkeye

Analysis: Archer, Hawkeye’s greatest feature is accurate archery, which can be extended to mean wise eye, precision, etc.

Black Widow

Analysis: The agent dressed in black, deadly and charming, changes her hair color in every movie.

Thanos

Analysis: A big purple guy wearing an Infinity Gauntlet with six Infinity Stones.

PART2: Then start sharing your creative ideas

This issue of sharing is a little different from the previous ones. I will share by brand category. The following only provides themes and reference copy. The finished product form will not be introduced, so you can play freely. However, it is recommended to make a series of posters. Regarding the characteristics and production requirements of series posters, click on the text to read the previous article.

Food

Theme: Those who are worried about good things, gather on May Day!

Entry point: May Day name, Avengers, Hawkeye, Hulk, Thor, Captain America combined with brand characteristics

References:

Accurately customize your needs (Eagle Eye)

Healthy Green Food (Green Giant)

Lightning-speed food delivery (Thor)

Protect your stomach all the way (Captain America)

Automobile

Theme: The Avengers will escort you on your May Day trip

Entry point: May Day travel, Iron Man, Captain America, Hulk combined with brand characteristics

References:

Travel during the May Day holiday, Iron Man’s AI will provide you with smart navigation

Move forward steadily, the energy-absorbing shield is used as the wheel for super stability

New energy vehicles, green travel, rejecting pollution, protecting the environment, everyone has the responsibility

Education and Training

Theme: [Revisit]/[Assist] Don’t be afraid if you are worried, unlimited gems 5+1 will help you conquer the exam room

Entry point: 5+1 incorporates May Day, and the meaning of infinite gems is combined with brand characteristics.

References:

Soul Gem——Professional emotional management instructor, always adjust your learning mentality

Space Gem - Exclusive learning space, the environment and atmosphere allow students to enter the state instantly

Time Gem - Super efficient course arrangement, reducing students' time loss

Soul Gem——Reject boring teaching methods, every teacher is an interesting soul

Real Gems——Starting from actual combat, combining theory with practice to guide students to draw inferences from one example

Power Gem——Emotional management + good atmosphere + efficient courses + interesting teaching methods + actual combat mode = Get powerful strength to conquer the examination room

Financial management/finance/payment

Topic: Choose xxx, don’t be a worrywart

Entry point: Homophonic Avenger

Copy reference: If you only care about shopping on May Day and don’t understand financial management, you will go from being a rich person to a worried person, or even become someone who hates the rich!

Reading

Topic: During the May Day holiday, read with the Avengers at home

Entry point: Combine the characteristics of each Avenger with the brand characteristics

References:

1. See all the elements at a glance like an eagle's eye; Iron Man's AI voice broadcast; paperless reading of the Hulk; instant reading of the latest series like lightning.
2. Read financial books with Iron Man; read Norse mythology with Thor; read the history of World War II with Captain America; read the encyclopedia of agents with Black Widow; read eye care tips with Hawkeye; read the planting and cultivation of green crops with the Hulk.

Sex toys

Theme: Thanos' May Day

Entry point: Combine Thanos’ Infinity Gauntlet with brand characteristics

References:

The secret of life continuation is controlled between five fingers

Using your hands can kill hundreds of millions of people at once

Skin care products

Theme: Avengers save the troubled

Entry point: Combine the characteristics of the Avengers with the brand characteristics

References:

Rebound Wrinkle Captain Shield

Whitening beauty "black" hanging woman

Shattering Dark Thor's Hammer

Powerful oil control filter giant

Delicate care for little Ant-Man

Department Store

Topic: Avengers' May Day Shopping List

Entry point: Combine the characteristics of the Avengers with various product categories

References:

Thor's Hammer——Hammer and other plumbing and electrical hardware tools

Hulk's Underwear - Super Stretch Pants and Other Clothing

Hawkeye's eye protection products - eye drops and other eye protection products

Iron Man’s smart robots – smart phones and other smart products

Black Widow Hair Dye - Hair Dye and Other Personal Care Products

Captain America's History Books - World War II History and Other Books

Video

Topic: Avengers May Day Movie List

Entry point: Combining the characteristics of the Avengers with various movies

References:

Thor - The Ring of the Nibelung, The Mask, Saint Seiya: Nordic

Hawkeye - The Hunger Games, Brave, Robin Hood

Captain America - Dunkirk, Valkyrie, Downfall

The Hulk - Dr. Jekyll and Mr. Hyde, Shrek the Monsters, The Grinch

Iron Man - The Wolf of Wall Street, The Richest Man in Westwood, Batman

Black Widow – Mission: Impossible, James Bond, The Bourne Supremacy

General

Topic: A list of female Avengers/The colorful Avengers

Entry point: Combine the characteristics of the Avengers with the brand characteristics

Analysis: For an inventory of female Avengers, you can do an issue using the inventory of female Avengers as a starting point, write a brief introduction for each female Avenger, combine their characteristics and experiences into the brand/product selling points, and compare the female Avengers to your own brand/product. The colorful Avengers focus on color.

Author: fat c

Source: Weird Brain Hole