up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in August 2020.

The list is divided into three parts: monthly active users of major information flow platforms/crowd portrait data/mobile terminal data rankings. The overall data can be used to infer the traffic trends in September and October, providing a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in August, among the 60 mainstream information streaming media platforms counted, the monthly active users of 39 platforms increased year-on-year, while the monthly active users of 21 platforms decreased year-on-year . The growth of some platforms is more obvious, but the growth of most platforms is smaller.

Let’s take a detailed look at the data performance of each dimension of major platforms in August.

Monthly active rankings of mainstream platforms in August

▶ Overall distribution trend chart (click to view larger image)

Interpretation of overall data in August

▶ Top 3 monthly active users

The top three growth rates were led by Bilibili, followed by Tencent Weishi and Mango TV, with growth rates of 7.7%, 6.4% and 5.8% respectively.

▶ Top 3 monthly active users with the largest decline

The top three platforms with the largest decreases were Qutoutiao, which dropped by 7.8%, followed by Phoenix News and Mayu, which dropped by 3.3% and 2.8% respectively. The decreases of other major platforms were relatively small.

Social platforms - The fluctuation range of each of the 7 social platforms surveyed was not large, with Maimai having the largest increase of 1.1%.

Information platforms : Of the 15 information platforms counted, 11 platforms maintained an increase in monthly active users, while 4 platforms declined; Sina Finance and Dongqiudi had the largest increase of 3.7%, while Qutoutiao had the largest decrease of 7.8%.

Browser platforms : Among the eight browser platforms surveyed, except for Mango TV, which had a significant increase of 5.8%, the growth rates of other platforms were not large.

Video platforms : The monthly active users of the six video platforms surveyed all increased, with Sohu Video and Youku increasing significantly by 6.2% and 5% respectively.

Short video live streaming : All the 7 platforms except Kuaishou saw an increase in monthly active users, with Bilibili seeing the largest increase of 7.7%, followed by Tencent Weishi with a 6.4% increase.

Audio platforms : Among the five platforms counted, Qingting FM and Lizhi had relatively significant increases of 5% and 3% respectively, while other platforms had small fluctuations.

Other platforms - tool platforms increased by 3.8%; Zhihu and Xiaohongshu's monthly active users decreased slightly.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】 TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the data statistics in the period (August 31st – September 6th) is as follows. Aidou who have device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in August compiled and presented to you by the editor. I hope it can help you make channel selections and optimization references.

Author: Ai Qi bacteria

Source: Aichisem