What should I do if oCPC matching words are very messy? | SEM Q&A

There are many difficult problems in bidding and I don’t know how to solve them? See if the answers to the following questions can help you.

Q1. Will Shangdun automatically delete the IP blocked by Baidu statistics strategy?

Answer: The strategy has limitations. For example, a maximum of 300 blocks can be set. If the number exceeds 300, the IP addresses that were originally added to the strategy will be squeezed out of the strategy.

Q2. What does “sdclkid=” mean in the tracking code?

Answer: This is the Baidu Shangdun logo. This ID has no practical meaning. This field is added to the landing page. If you want to use Shangdun to manually block the IP, you must obtain the Shangdun ID to block it.

Q3. How to block IP4 when Baidu promotes IP6 update?

A: Currently, the IPs that can be counted by various statistical tools are still IP4, so if we want to block IP, we need to convert IPV4 to IPV6. Here are two conversion tools for you:

Qinglue: https://gonglue.qinggl.com/app/ip/ipv4toipv6.jsp

Conversion URL: https://www.subnetonline.com/pages/subnet-calculators/ipv4-to-ipv6-converter.php

But after the conversion, remember to test whether the website can be opened normally. The test method is as follows:

① The landing page URL does not contain ?, you need to add "?sdclkid=xxxx" at the end of the landing page URL

② If the landing page URL contains ?, you need to add "&sdclkid=xxxx" at the end of the landing page URL.

③ During the test, in "sdclkid=", you can fill in any numbers, uppercase and lowercase English letters after the equal sign "=", such as "zdweqDRT35Dxryn". After adding, you need to try whether the landing page can be opened normally in the browser. If it can be opened normally, the Shangdun IPV6 shielding function can be used normally. If it cannot be opened normally, you need to contact the website builder to upgrade the website.

Q4. What should I do if the words matched by ocpc are messy?

① Negative words: first try to negate words and feed back irrelevant search words to Baidu, so that the data model can record accurate traffic and exclude irrelevant traffic

② Automatic expansion, change from active to balanced, from balanced to conservative, and automatic orientation relaxation, which is equivalent to relaxing the matching method, so first try to narrow the automatic orientation to make the traffic more accurate

③ Delete the package and rebuild. If the above method does not work, you can consider deleting the original oCPC package, creating a new package, and refining the traffic from the CPC stage. The existing traffic is not accurate. It may be because irrelevant traffic enters the CPC stage and is not excluded. It is recorded by the model. After entering the second stage, the model will expand the volume based on the previous records, thus generating a large amount of irrelevant traffic.

④ Feedback to customer service. If the traffic is still quite inaccurate, you can integrate irrelevant traffic and ask customer service to feedback to Baidu PM for investigation and elimination.

Q5. What does "other" in the search term report mean?

Answer: When the number of search terms in the search term report reaches a certain amount, some less important search terms will be classified as [Others].

To view all search term information, you can open the scheduled search term report function in the upper right corner of the search term report (i.e. click to view search term report related information). After scheduling a download, you can see the search terms in the [Other] category in the downloaded report.

However, if after downloading, the search term in the category [Other] is still displayed as [Other] in the report, it is because the search engine source is incorrect and the search term cannot be resolved from the referral. (For example, personalized homepage or abnormal situations such as jumps).

Q6. What is the reason for the low website arrival rate?

Answer: Arrival rate formula: Arrival rate = actual number of normal visits by visitors / website promotion clicks

According to the formula, the low arrival rate is due to:

1) "The actual number of normal visits by visitors is small." The possible cause of this problem is that visitors fail to reach the website normally. At this time, you need to check whether the website ① can be opened normally ② whether the website opens fast enough ③ check the search term report to see if the incoming traffic is inaccurate ④ the website content quality is poor, resulting in the website being closed by users before it is fully loaded.

2) There are a lot of "website promotion clicks". The possible reasons for this problem are: ① Multiple sites are added to Baidu Statistics. The number of clicks in the formula is at the level of the entire account, so if more than one site is promoted (such as a PC site and a mobile site), the number of clicks is the sum of the number of clicks on the PC site and the mobile site. When calculating the arrival rate, the number of visits to the PC site should be added to the number of visits to the mobile site. ② The statistical code is not fully covered, resulting in incomplete visitor data statistics, affecting the arrival rate data.

Q7. What does feed=1 and feed=2 mean in my statistics link?

Answer: feed=1 refers to the tracking identifier of Baidu’s homepage traffic; feed=2 is the traffic identifier of Baidu Tieba.

Q8. Why has my group consumption become 0?

Answer: After the audience targeting is upgraded, if all the attributes in the defined audience package are "unlimited" (that is, only basic attributes are used in the audience package definition, and gender, age, and interests in the basic attributes are not limited), it will not actually play a screening role for the target audience. This is a meaningless audience package, so if the audience is set in this way, the consumption of the upgraded audience will be displayed as 0.