Crazy Douyin free traffic card live room square

Ever since the emergence of TikTok, people have been talking about public domain traffic and private domain traffic all the time. These two words are absolutely indispensable when talking about the Internet and short video live streaming.

Recently, a new term has emerged, which is " commercial domain traffic ". The ultimate players of Douyin make a living by buying traffic, and we call this part of traffic commercial domain traffic.

Using commercial traffic (paid traffic) to drive public traffic (free traffic), and then converting it into private traffic or attracting loyal fans who can repurchase and have stickiness , this is the routine and strategy of most live broadcast rooms in recent times.

The door to live streaming e-commerce is always open to capital, and capitalists can enter the market at any time. However, behind the regular army there is a wave of mysterious unconventional players who never pay for traffic and have been madly grabbing Douyin's free traffic .

Moreover, the number of people in the live broadcast room ranges from tens of thousands to hundreds, and this has been going on for a long time since December last year, except that the methods have been iterating and the teasing algorithms have been updated every month.

This is the way to get free Tik Tok content that we are going to talk about in detail today - the Live Broadcast Room Square.

1. The essence of the card live broadcast room square

In the past two months, what we have seen the most are the rolling glass balls and bouncing ping-pong balls in the live broadcast room. This kind of live broadcast content is usually stuck in the square of the live broadcast room.

Ka Live Studio Square was a name evolved by the people who were doing the training at that time in order to show the high-end and high-tech nature of the project.

The initial operation mode of blocking the live broadcast square was to start the broadcast and then stop it after a few minutes, or to turn off the broadcast immediately once the number of viewers reached a certain value, and then start it again. This could continuously block the Douyin live broadcast room recommendation algorithm, trigger the Douyin bug through fancy operations, and then let the live broadcast room enter the live broadcast recommendation square, thereby pushing the live broadcast room to become popular.

Regardless of whether the story is true or not, this is the origin of the name of the Ka Live Square.

But this is not the essence of the Card Live Square. This so-called operation of starting, stopping, and then starting again continuously can only be used to deceive yourself.

Even if TikTok has such a loophole, it will be fixed in a very short time. This is more like a mysterious pseudoscience invented by the sickles.

The biggest purpose of doing this is to avoid being blocked. The key to blocking the live broadcast square is the material, not these fake operations.

Regardless of whether it is unmanned live broadcast material or real-person online live broadcast, the biggest reason for being able to be included in the live broadcast room square is that the live broadcast content can attract the audience to stay, trigger audience comments and interactions, thereby teasing the algorithm and making the algorithm mistakenly believe that this is high-quality live broadcast content, thereby pushing the live broadcast room to the top.

Regardless of whether it is a short video or live broadcast content, there will be a corresponding basic traffic pool as soon as it is broadcast. If the early audience data indicators feedback is very good, the system will naturally think that your live broadcast room has high-quality content.

The essence of Douyin’s “content is king” is not to let everyone produce high-quality content, but how to use high-quality content or tricks to tease the algorithm and make the algorithm think that you are high-quality content.

Douyin doesn’t care whether your content is truly high-quality or not. If the algorithm thinks that you are high-quality and you have not violated any rules, then your content is high-quality.

For example, a few days ago, a pig became popular on Douyin. The 10-second video received 1.99 million likes, 310,000 comments, and 170,000 reposts. It is conservatively estimated that the number of views exceeded 50 million. However, the video did not have any text and was not edited in one shot. It teased the Douyin algorithm but did not violate any regulations, so the system would think that your content is high-quality.

The indicators for short videos are nothing more than completion rate, like rate, comment rate, and forwarding rate. The indicators for live broadcast rooms are audience stay time, audience interaction rate, number of likes in the live broadcast room, number of orders in the live broadcast room, and gift consumption index.

The Ka Live Square uses special materials to attract audiences, allowing them to stop and take a look, and make comments in the comment section, thereby triggering a recommendation mechanism.

Early card-room plazas were almost entirely filled with pornographic material, the purpose of which was to trigger comments and interactions and increase the length of time viewers stayed.

Therefore, the essence of the live broadcast room square is to use the particularity of the material to attract audience comments and increase the length of stay, thereby teasing the algorithm to trigger popular recommendations in the live broadcast room, which has nothing to do with fancy operations.

In the early days, most of the live broadcast rooms in the plaza were filled with pornographic and borderline pornographic materials. The special nature of this material would allow the live broadcast room to quickly gain popularity. It was relatively easy to operate and succeed, but it would not tolerate user reports.

As the censorship of Douyin live broadcasts becomes more and more standardized, this type of borderline content can easily be reported and blocked, and the violent traffic-pulling at the cost of abolishing the account has come to an end.

After that, it gradually evolved and iterated, and people began to use regular content to attract people to stay, such as "Type 666 to get a thermos cup", "Participate in the interactive draw for a rice cooker with free shipping for one yuan", "Write down the name of every user in the live broadcast room", "Ping pong ball and frying pan ricochet into the bottle", "Glass ball goes into the hole to watch three minutes of decompression", "Find the differences between two pictures", "Roll the glass ball to see fortune telling online", etc.

The similarity between all these live broadcast rooms is that the content is novel and will make you stop and see what it is about.

Then there are scripts to guide you to interact and participate in the activities, such as "Deduct 666 to register and receive gifts", "No entries are allowed", "Guess 1-9 and get a red envelope", "Type your name and we will help you calculate your fortune".

With a long dwell time and a high interaction rate, the live broadcast room can naturally get more recommendations without violating any regulations. After its popularity rises, it can either switch to real people to start selling goods and cost-effective products, or directly put some cost-effective Taobao products on the shelves.

There are many styles and high cost-effectiveness. Although the conversion rate is not as good as that of the paid traffic live broadcast room, after all, the free traffic plus high exposure and high cost-effectiveness, so the Taobao commission profit is also considerable.

3. Understand the essence and find the direction

Live streaming studios that specialize in selling goods usually adopt the low-price vertical running strategy, using extremely low average order value and super cost-effective goods to vertically label the live streaming studio, and then use the live streaming studio's transaction rate to tease the algorithm and push it to the top.

Douyin is also very calculating and the official does not want to waste traffic. If your live broadcast room is positioned as a live broadcast room for selling goods, after the official gives you the first wave of traffic, but you cannot effectively convert and increase the order conversion rate, the official will naturally think that yours is a low-quality live broadcast room.

Although Tik Tok's algorithm is a decentralized mechanism, measuring it in a short period of time will undoubtedly amplify the Matthew effect, where the strong become stronger and the weak become weaker.

This also explains why some anchors can broadcast a single live broadcast for more than 10 hours and the traffic remains unchanged. This is what we said at the beginning that paid traffic drives free traffic and pleases the algorithm to get paid traffic.

The latest gameplay routine is to attract people to stay with low prices. For example, a vertical category live broadcast room will put a super low-priced product on the shelves, which may be 0.8 yuan, 0.6 yuan, or 1.99 yuan. The product is super valuable and super cost-effective at first glance, and it is only available in a special remote area, so most of the audience see this price but cannot buy it.

The reason why the photo cannot be taken is that the area does not support delivery. This is used to attract viewers to stay, attract viewers to complain, and attract clicks on the shopping bags in the live broadcast room.

It is completely using reverse thinking. Under normal logic, delivery is not supported in special remote areas, such as Xinjiang, Tibet, Inner Mongolia, etc., but this wave of users is a minority after all, so on the contrary, these places can be photographed, while other regular users cannot, so as to create topics in the live broadcast room, trigger comments and increase the length of stay.

Coupled with the host's routine rhetoric, for example: the reason you can't take the photo is that the intimacy between you and the host is not enough, you need to stay more in the host's live broadcast room, interact more and like more, or the system determines that you have not joined the live broadcast fan group and have not given the host any red hearts or attention, so you can't take the photo and are not eligible to enjoy the benefits of the live broadcast room.

In a word, all kinds of tricks are used to confuse the people in the sinking market, and with the help of their power, the live broadcast room is pushed to the popular square, and then start selling goods after the popularity is gathered.

4. Speak your mind and share openly

Those who have an account with thousands of fans can directly open an account with thousands of fans. Those who don’t have an account with thousands of fans and zero fans can also open an account. There is no need to worry about the window activation problem after the card is successfully opened. It can be solved with just a few dozen dollars. Leave professional matters to professionals. You can only make money if you don’t play by the rules.

The problem of false live broadcast will not occur in the live broadcast room of real people. You can effectively solve the problem of false live broadcast by buying an electric still life rotating table on Taobao and placing the items on the door to display the dynamics.

Increase the length of the live broadcast, broadcast three times a day and keep each broadcast for more than three hours. If no one comes in after about 15 minutes, it proves that there is a problem with the material or the live broadcast routine needs to be adjusted. The indicator of Ka Square’s success is not its popularity, but the proportion of viewers after the broadcast who come from live broadcast recommendations.

Optimize the details and set up the live broadcast room to block words such as "pit", "routine", "fake", "cheat", "report" and other sensitive words, so as to better create the atmosphere and drive the herd effect.

Human weaknesses can trigger huge traffic at any time, and the main force in the live broadcast era is still the sinking market.

Greed, anger, and ignorance can attract traffic, but shallow relationships come and go quickly. In short, the best one is the one that suits you.

Giving a rose to someone leaves a lingering fragrance on your hand. I hope my heartfelt words are useful to you.

Author: Black Bull Shadow

Source: Black Bull Film Records