The most complete! 56 professional terms for Tik Tok operations!

The editor has summarized the commonly used terms of Douyin, which can be regarded as the "Xinhua Dictionary" for Douyin operators . It is recommended to save it!

1. Tik Tok algorithm mechanism

Tik Tok’s algorithm mechanism includes traffic pool recommendation, superimposed recommendation, and time effect.

2. Tik Tok recommendation flow

On the homepage of the Tik Tok interface, all videos under the recommended interface.

3. Account weight

Account weight is an intrinsic value in Douyin that affects the exposure of user works. A high weight will obtain high traffic and form a large traffic pool. Otherwise, it will rarely be recommended.

4.DOU+

Also known as Dou+, it is a video heating tool provided for Douyin creators, that is, the official channel for paying for playback volume, 100 yuan = about 5,000 playbacks, 200 yuan = about 10,000 playbacks.

5. Blue V certification

Douyin’s official real-name authentication is only for enterprises and individuals cannot apply for it.

6. Overlay recommendations

If a video is judged as a high-quality work in the first step of the recommended traffic pool, it will be recommended in the future.

Generally include:

First distribution: New videos will be intelligently distributed with a playback volume of about 100,000;

Secondary distribution: If the content meets the recommendation review criteria for entering the traffic pool and is judged as high-quality content by the algorithm, Douyin will automatically weight it and recommend it to a larger traffic pool;

Tertiary distribution: The secondary distribution is superimposed again, and the algorithm recommends it to a larger traffic pool based on the review standards.

7. Completion rate

The completion rate is one of the important indicators to measure the quality of a video. It is the ratio of the number of times a video is played to all the times it is played. The higher the completion rate, the better the system determines the quality of the video is, and the more traffic the system recommends.

8. Account maintenance

Maintain the account according to the platform's rules and preferences.

9. Tik Tok short video information flow

Advertisements are displayed in the Tik Tok information flow, with a native display style, a new vertical screen visual experience, strong account association to attract fans, flexible sharing and dissemination methods, and support for multiple advertising styles and effect optimization methods. It is divided into native information flow and single-page information flow.

10. Current Limitation

Limiting the flow means limiting the visible range of your video

11. Demotion

Violating the red line of TikTok: 1. Moving videos. The ID is inconsistent with the uploader's ID, the content is obviously screenshot, the screen is recorded, and the video has watermarks from other platforms. 2. Content involving other people’s privacy, promoting religious beliefs, or fraudulent content. 3. Duration is less than 3 seconds. 4. Disseminate commercial advertisements.

12. Tik Tok Subtitles

In the production of short videos, especially for works that contain dialects, subtitles serve as narration and commentary, supplementing the content of the video. Subtitles should be eye-catching and unified, the picture should be coordinated, and they should not cover the facial features of the characters and the titles. Subtitles are one of the signs that distinguish professional teams from amateur authors.

13.MCN

MCN (Multi-Channel Network), also known as the Internet celebrity incubation center, is an agency or organization that specializes in cultivating and supporting Internet celebrities.

14. Tik Tok Brand Advertising

Includes Tik Tok splash screen ads, information flow ads, sticker ads, music library ads, and expert ads.

15. Douyin Store

Douyin Store is a way for Douyin to sell goods. Unlike a product showcase, it is a store with the same characteristics as Taobao online store.

16. Tik Tok Showcase

It is the official version of Douyin sales. Users can promote products through Douyin videos and guide users to click on Taobao to buy products, so that users of the videos can earn commissions in the middle.

17. Interaction Data

Like, comment, share (forward), add new followers, page visits, view related music, and click on topics.

18. Tik Tok Star Map Project

Douyin’s marketing promotion task order-taking platform is similar to the micro-tasks of Weibo and Taobao, and the quick order-taking function of Kuaishou. If advertisers want to place advertisements through influencers, they must accept orders and transactions on Star Map, and Star Map will take a corresponding commission from them.

19. Traffic entrance

These are the six major traffic entrances where videos posted on TikTok are played and exposed.

20. Real-time hot list of products

Watch the live streaming of goods in real time and refer to the sales skills of the anchors in the live streaming rooms that are gaining popularity.

21. Tik Tok Challenge

Relying on the TikTok challenge format, we can realize brand promotion demands and conduct display. The marketing method is novel, with new gameplay + new resources to attract users to actively participate and complete brand exposure.

22. Account Level and Demotion

Tik Tok assigns accounts 4 levels of weight, from 0 to 3, with 0 being the lowest and 3 being the highest. Account weight is related to the quality of the user's short video works, and will affect the recommendation volume and exposure of the user's works.

23. UV/PV of live broadcast room

UV: Number of visitors to the live broadcast room. PV: Number of visits to the live broadcast room.

24.BGM

BGM (Background music), background music.

25.CPC

Tik Tok advertising: CPC (Cost Per Click), cost per click, that is, the price per click.

26. CPM

CPM (Cost Per Mile or Cost Per Thousand Impressions), cost per thousand people is also called cost per thousand impressions. This is the fee you pay when your ad is shown one thousand times. CPM is one of the indicators for evaluating advertising effectiveness.

27. oCPM

oCPM (Optimized Cost Per 1000 Impressions), optimized CPM.

oCPM is actually equivalent to a virtual operation and delivery specialist, which provides multi-dimensional and real-time feedback of massive historical accumulated data. It can quickly calculate and adjust the cost target and real-time delivery effect of the advertisement, and give a relatively optimal bid.

28. RPM

RPM (Revenue Per Mille) is the revenue per thousand impressions. Similar to CPM, RPM is for advertising displayers (such as Adsense merchants).

29. CPT

CPT (Cost Per Time), cost per time period, advertising is charged by time. Many domestic websites charge according to a fixed fee model such as “how much per week”.

30. CTR

CTR (Click-through Rate), the percentage of clicks to impressions. Click-through rate refers to the number of times users click on your web page ads compared to the total number of visitors who viewed the ads. Advertisers use click-through rates to measure interest in their ads.

31. CVR

CVR (Click Value Rate), conversion rate, is an indicator to measure the effectiveness of CPA advertising.

32. DAU

DAU (Daily Active User), daily active users.

33. DMP

DMP (Data-Management Platform), data management platform. It is to integrate scattered first- and third-party data into a unified technology platform, and standardize and segment these data so that users can push these segmentation results into the existing interactive marketing environment.

34. Douyin showcase

It is the official version of Douyin sales. Users can promote products through Douyin videos and guide users to click on Taobao to buy products, so that users of the videos can earn commissions in the middle.

35. GMV

GMV (Gross Merchandise Volume), the indicator is usually referred to as the website transaction amount. It is an indicator of transaction for e-commerce platform enterprises, mainly referring to the total amount of orders placed, including paid and unpaid parts. Generally speaking, GMV = total transaction volume.

36. 5-level ladder indicators

They are completion rate, likes, comments, reposts and attention ratio. Videos with a high completion rate can be recommended to a larger traffic pool; videos with high likes, comments, and forwarding rates either have more accurate users or controversial topics; and accounts with a high follower ratio have the potential to become big accounts.

37. UGC

Internet term, the full name is User Generated Content, which means user-generated content, that is, user-original content. Users display their original content through the Internet platform or provide it to other users.

38. PGC

PGC (Professionally-generated Content), professionally produced content.

39. PUGC

PUGC (Professional User Generated Content) means "professional user-generated content" or "expert-generated content".

40. KOL

KOL (Key Opinion Leader), key opinion leader. In Tik Tok, it specifically refers to the top celebrities in a certain field.

41. IP

In the Internet era, it was called a protocol address, and now it has been sublimated into a personal labeling symbol. Building personal IP can also be called building a personal brand.

42. ROI

The abbreviation of return on investment in English refers to the rate of return on investment. The calculation method of ROI in the live broadcast room is ROI=sales/slot fee. For example, the pit fee is 20,000 yuan, and the ROI is guaranteed to be 1:2, which means that the product sales are guaranteed to be 40,000 yuan.

43. Sound waves

Sound waves are the currency of Douyin, which is equivalent to Douyin coins. 10 sound waves = 10 Douyin coins = 1 RMB

44. Hourly Ranking

Updated every hour, during unpopular hours, those with 50,000 to 100,000 views can enter the top 10. During popular periods, the number of sound waves starts from 1 million. Those who enter the top 10 can be officially recommended to enter the live broadcast square.

45. Live Square

In theory, you can see the system display page of all anchors' live broadcast room covers, which is the main page of the Douyin app live broadcast section

46. ​​Pit Fee

Fixed link fee for products in the live broadcast room. Currently, most e-commerce anchors charge merchants a slot fee. Generally, even if the same anchor is broadcasting the same show, the product placement fees will be different. The variables of the placement fees include product categories and the order in which the products are broadcast live.

47. Commission

E-commerce anchors charge merchants a certain percentage of commission based on the sales volume of products in the live broadcast room, which can be understood as sales commission.

48. Targeted Commission

In Taobao Alliance, merchants can set the commission rate only for the pid of a single anchor (pid refers to the code corresponding to each account, used to identify different Taobao customers).

49. Live Sales

Analyze fans' spending power. Fan portraits and spending power determine product selection. Sales can reflect the consumption level of the fan group.

50. Average order value

The average transaction amount per customer is calculated as average order value = GMV/total number of customers who consume in the live broadcast room.

51. Penetration

Some businesses care more about the penetration rate of the live broadcast room. The calculation method is live broadcast penetration rate = sales generated by the live broadcast minus total sales on the day.

52. Fan Club

You can define your own fan club name. The name is the yellow icon below the avatar in the upper left corner of the live broadcast. It only costs 1 cent to join the fan club. After joining the fan club, your fan club label will be in front of the user's name, and you can accumulate intimacy to increase the level.

53. User Tags

When a user registers a new account, the system will automatically distribute 20 videos. Based on the user's stay time, play times, likes, comments, and follows on these 20 videos, the system can quickly determine the user's attributes and define user tags.

54. Account Tags

The Tik Tok algorithm filters and categorizes videos based on their content and pushes them to users who are interested in the content. The tags are clear and the video will be seen by target users soon after it is released. If the label is not clear, the system algorithm cannot know to recommend a certain type of user, and the video will not be recommended.

55. Advanced Cover

Advanced cover production method: 1. The cover should be in PNG format and the number of words should be controlled within twelve; 2. The cover should be changed at regular intervals, but the style should be consistent; 3. When inserting the cover, the picture should be frozen and stay for at least one second.

56. Advanced Screen

There are two types of video shooting on mobile phones: horizontal and vertical. The horizontal screen is 16:9, which can produce cool special scenes and effects and is mostly used for vlogs. The vertical screen ratio of 9:16 provides a better sense of immersion and enjoyment for viewing, so the vast majority of Tik Tok works are shot in vertical screen. Eg: Ancient style themes: commonly used dual-screen and triple-screen images can show local details; skill account: upper and lower split-screen shooting comparison reference.