10 Taobao operation tips to increase your store’s popularity!

What are the Taobao operation skills? Sometimes Taobao operations cannot just stick to the rules. Everyone understands that there are opportunities only if you innovate on Taobao. Let’s take a look at the editor’s sharing below. The top ten Taobao operation skills will make your store soar in popularity!

1. Taobao operation skills: product creation route

1. High average order value

It is more appropriate to do through train promotion, use through train to attract traffic, and customer service to convert. The inquiry rate of high-priced orders is relatively high, and there are more comparisons, so customer service is very important. For example, furniture category:

2. Low average order value

The price is low and the sales volume of similar products is relatively high. Only by quickly increasing the volume can you obtain natural search rankings. The first thing is to pass the sales threshold. If there is no problem with the product, it is easy to sell products through activities and the activities must be continued. For example, slings:

3. Product selection

No matter what product it is, it must have market capacity and choose the best price range to be popular. You must choose the right route and not do it blindly. Many people choose products that cannot be sold. They have been struggling with whether they have no weight and have not considered the price issue. The vast majority of people in the entire market do not like this price. If you insist on selling products at this price, how many people will place an order?

2. Taobao operation skills: visual

1. Design creativity. Taobao reminds everyone to create designs instead of simply taking a photo and uploading it. For example, shameless pictures are a kind of data creativity. Although they are vulgar, they have a good click-through rate. However, they are now restricted by Taobao.

2. Magnify the selling points based on the product selling points, and list many small selling points to set off the main selling points. For example, if I want to prove that my product is very good, I can use materials, craftsmanship, design concepts, buyer shows and other aspects to prove that the product is good.

3. Match the visual presentation with the product. Many people feel that the visual presentation is too far from the price of the product, so there must be a high degree of match. Take women's clothing as an example: the shooting style for low-priced customers is Korean version, the shooting style for mid-priced customers is Japanese version, and the shooting style for high-priced customers is European and American style.

4. To improve cost-effectiveness, visual packaging is very important, and online products rely entirely on visual presentation.

3. Taobao operation skills: how to run a profitable store

1. Operational technology can only make a profitable store more profitable. If you have a crappy product, no matter how great the technology is, it will be useless. The product is the core. Talking about operation without considering the product is like a shrimp trying to pull an egg with a rope.

2. Operate quickly, accurately and ruthlessly, and avoid detours, especially for products with strong seasonality. You must have good control. By the time you start promoting the product, it will be out of season and a lot of money will be wasted.

3. Practice of moves, through trains, SEO, and activities are like the Eighteen Dragon Subduing Palms, Six Meridians Divine Sword, and Dugu Nine Swords. A super awesome move.

4. Internal training, products, visual packaging, and promotional expenses, such as the Cleansing Marrow Sutra and the Sunflower Manual.

Cultivate both inside and outside, use big moves without bottom line, the way of yin and yang.

4. How to use Taobao customer service skills

1. Establish a plan. Alimama establishes a general plan. Different categories have different effective time. Generally, it is 8 hours. In Taobao Alliance, Taobao affiliate links are converted. The converter is required to be an account that is not related to the promoted store.

2. Shoot A and send B

Take a picture of product A in store and send product B. Product B is some practical small gifts, such as paper towels, towels, laundry detergent, and snacks. For new stores, you can use Taobao passwords to send gifts directly. If you can’t find keywords, Taobao will not care too much about your new store. After the new products are released, you have to be more restrained because you have grown up and Taobao will have to control you.

3. Very cheap

Selling goods at low prices in the form of coupons [cannot give high commissions], low prices and high commissions are the targets of Taobao's crackdown, this behavior will disrupt Taobao's market.

4. Suitable for low-order product sales

For example: food, underwear, women's camisole, this kind of products has a large sales volume on Taobao, and it is estimated that the sales volume will reach 10,000 to be on the PC homepage, so Taobao Affiliate has become the preferred tool.

The key issue is that the through train must keep up. Many products will be in a wireless and unweighted state. Once the sales threshold is passed, it is time for the through train to come into play. Efforts need to be intensified during promotion, and no mercy should be shown during the period of explosive sales. Many people wait for search traffic to come in after promoting Taobao Affiliate, but they wait and wait but it doesn’t come. They find that there is no effect and their money spent on Taobao Affiliate is wasted. If they don’t want your money to be wasted, they will just drive more traffic. It’s all a routine. The sales volume promoted by Taobao Affiliate has no weight because it does not conform to Taobao’s logic of weight source.

5. Taobao operation skills: store activities

1. Buy one get more free, increase product value by giving away free gifts and stimulate consumers. Case sharing: If there are quality problems with the gifts and the buyers give bad reviews, it is quite a loss. Products must be strictly controlled as details determine success or failure.

2. The second item is half price, which is a low price to boost sales without affecting the average order value. The price is increased on the original basis, and then a half-price promotion is held. It seems very cheap, but it is actually not cheap. It is another trick.

3. The second item is free, and you can increase sales at a low price without affecting the average order value. This can quickly increase sales and create a hit product. The effect will be very good for a store with a good foundation.

4. Limited-time instant discounts, such as 30 yuan off for the first 100 orders and 20 yuan off for the first 500 orders, suitable for the Double Eleven horse racing mechanism to grab rankings.

5. Offer discounts for purchases over a certain amount to promote consumption and increase average order value. The purpose must be clear, which is conversion and to encourage them to buy more, the more the cheaper it is.

6. Taobao operation skills: black technology

1. Before the event, add some collections and shopping carts, and there is a certain chance of getting a good ranking, especially on Double Eleven. This phenomenon is very common, everyone is doing it, and the bigger the store, the greater the demand.

2. Use high prices to increase sales, and lower prices to attract traffic. The number of visitors will explode, but the disadvantage is poor conversion rate. It is very popular recently. I just want to share it. I don’t recommend everyone to try it because the target audience is not right and the labels are messy, resulting in poor conversion rate.

Black things don’t last long, so it’s not recommended to play with them often. It’s best to use formal techniques so that they won’t fall off easily once you’ve got them up.

7. Taobao operation skills: customer service

1. Improve the conversion rate of inquiries. Many people are paid a fixed salary, which is not good. Customer service is actually sales, not just reception. The number of visitors will fluctuate with the conversion rate. Don't underestimate customer service.

2. Skills in urging orders, for example, dear, please place your order quickly, we will arrange it for you right away. This method is very useful and should be used flexibly. I have a friend who makes furniture, and the customer service closed a deal of 300,000 in one order, which shows how powerful the customer service is.

3. Take the lead in the store and provide timely feedback on the store’s sales information and customer information characteristics to facilitate operational adjustments.

8. Taobao shopping operation skills: shopping cart marketing

1. Carry out activities when the number of favorites and cart items reaches a certain amount. Generally, the shopping cart is valid for 3-7 days. Do it on time. It will be wasted after the limit period. The lower the average order value, the shorter the time for comparing goods.

2. Organize activities based on product features. For example, for furniture and high-end products, it takes a longer time to compare prices.

3. Organize activities according to industry holidays. 618, Double 11, Double 12, New Year’s Festival, Valentine’s Day, Mother’s Day and Queen’s Day are all activities with strong explosiveness. Don’t miss them. Many people rely on these holidays to survive.

4. Plan in-store activities and hold them regularly. For example, set the 10th of every month as store membership day, so that buyers can develop a habit.

Try to squeeze out the value of traffic as much as possible and be a marketer. It’s not that the store is not making money, it may be that you are not doing it well.

9. Taobao operation skills: official activities

1. Feasible activities, daily specials, and Taobao flash sales are available in most stores. Taobao flash sales has opened an activity port for new stores. There are certain skills to offer daily specials. If you want them, you can contact me.

2. Hidden rules activities. This is more domineering. As long as you have the resources, you can do it. I won’t explain this.

3. There are only a few non-routine activities and holiday activities a year. Prepare in advance. It is easy to make a turnover of over 100,000. You can also earn tens of thousands a day, and many can make over a million. Last year on Double Eleven, several of my students made over a million.

Try to participate in all Taobao promotions as much as possible, as store weight is accumulated.

Author: Webmaster's Home

Source: markzou

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