How to place a huge amount of money | FAQs on placing a huge amount of money

This article is a Q&A about Juliang Qianchuan’s delivery .

A collection of questions and answers on the huge amount of Qianchuan investment

1. Compared with the ad version, the professional version of Juliang Qianchuan has some changes, such as the cancellation of the ad group level on the promotion page, leaving only the plan and creative levels. It's still very messy for building many plans. In addition, without a daily budget, how can we control the effectiveness of the delivery during the testing period? When it comes to product promotion, there is no daily budget to control dozens of new advertisements, which leads to a lot of wasted plans. How do you solve this problem? Do you have any good strategies or methods?

I heard that the ad group function and daily budget function are still under development. According to official news, the ad group function may be launched in late May, but it is still uncertain. At this stage, it is recommended to check the delivery data more and make adjustments based on the actual effect. At the same time, test the delivery effect with a small budget before delivery, and select high-quality plans to expand the budget delivery.

If there is a long-term plan with no conversion, it is recommended to shut it down, evaluate the conversion cost and loss of no conversion, and contact the direct customer service staff in time for investigation and compensation assessment;

2. Qianchuan has not updated the dmp population package function so far. For accounts in the cold start stage and without dmp population packages, are there any good strategies for optimizing the ROI of the plan? (Because DMP can play an important role in cold start in exploring the crowd and optimizing ROI for potential plans.)

It is understood that the DMP crowd package product should also be under development and may be launched at the end of June. At this stage, it is recommended not to focus on product purchases. We can try to optimize delivery targets such as product clicks, while improving the quality of materials and the cold start pass rate;

3. How to choose between Qianchuan Heating Live Room and Video Heating Live Room?

1) Direct live broadcast room is suitable for all types of merchants and experts, with low threshold and good effect;

2) The short video live streaming room has high requirements for the quality of the traffic-generating materials. The higher the quality of the materials, the better the traffic-generating effect. On the contrary, if there is no ability to output high-quality materials, it is not recommended to use the short video live streaming room;

3) It is understood that Qianchuan may launch a highlight editing function product in the future, that is, to select the highlight video of the live broadcast room to generate short video materials, but the launch time has not been heard yet. You can try it after it is launched;

4. Is there any limit on the number of times and number of people who can apply for authorization of Qianchuan materials?

Applications can be sent to up to 3 people per day, and the total number of applications is 10;

5. What are the techniques for targeted use recommended by Qianchuan System? What is the expected effect of system recommendation targeting? What are the advantages of system targeting compared to custom targeting?

1) Targeting simply means who the advertisement is shown to. Qianchuan’s targeting function is divided into intelligent recommendation and customized groups. Intelligent recommendation means that the system automatically helps us explore the right group and promote conversion;

2) If there is no accurate crowd positioning or similar experts to choose from for the store products, it is recommended to prioritize the system's intelligent crowd recommendation; at the same time, intelligent recommendation can also be used to explore the initial crowd model during the cold start phase;

3) The advantage is simplicity and convenience, while the disadvantage is that there is no customized targeting accuracy, and it is impossible to exclude some unwanted groups or accurately reach some groups;

6. If my plan uses the system-recommended targeting, is it appropriate to choose other targeting?

After using smart recommendations in the early stage, you can select more accurate groups to improve the overall conversion effect;

7. Which one is better, Qianchuan Intelligent Volume Release or System Recommended Targeted Investment?

The two sets of products do not conflict with each other; intelligent volume expansion can help us gradually explore target groups outside the selected targeted groups and increase running volume; it is recommended to release the selected targeted groups;

8. You can promote your store as you like, and discard the creative ideas that don’t perform well.

1) Hide private materials;

2) Delete;

9. In terms of clothing product selection strategy, how to retain customers through products, increase the length of time they stay in the live broadcast room, and improve conversion rate? (Hot sale or low price?)

1) In the apparel industry, product selection strategies for hot items, traffic-generating items (low-priced), regular items, and new items all need to be prepared;

2) Traffic-generating products are mainly used to attract new customers, while new products are mainly used to promote sales;

3) Retaining users and encouraging them to stay on the live broadcast are mainly improved through combining hot-selling and traffic-generating products and sales talk, issuing coupons, lucky bags, creating an atmosphere, changing prices, and other operations.