Detailed tutorial on Tik Tok operation, algorithm interpretation, platform rules...

Tik Tok has all the motivations to be addictive. As a content creator, today I will talk to you in detail about the core of short video operations. How to continuously increase the number of fans and how to ensure that the content can continuously attract and retain users and fans?

1: Interpretation of the Douyin platform algorithm

2: Use platform rules to operate

3: Types of Works That Tik Tok Won’t Recommend

4: Five dimensions of popularity of works

Audience:

It is the most important dimension to consider whether a work can become popular. The wider the audience, the higher the chance of becoming popular.

Resonance points:

Works are not only the embodiment of values, but also the vehicle for the output of values.

Timeliness:

Only when the work is timely will the audience have the urge to click and watch it immediately.

Practicality:

Whether the work is practical for the audience can be in terms of life or psychology.

Interesting

Like opening your mind. Plot twist. Contents such as reversed cognition are more popular

5: Five logics for popular works

Likes: It’s like a transaction, think about what you gave to make others like you. For example, your content is funny, knowledge-producing, good-looking, has flaws, is tear-jerking, touching, spreads positive energy, and makes people laugh and cry, making people want to give you a thumbs up.

Comments: Leave comments, criticisms, and funny comments for yourself. Use a small account to leave criticism and funny comments for yourself. Build a review material library and read more reviews from peers.

Forwarding: The content makes users feel that your video is useful and they want to forward it for their own use. The content makes users feel that your video is useful to their friends, family, and lovers and they want to share it with others.

Attention: Only when you have continuous content output and users feel that your work is valuable enough after reading it, will they pay attention to it. For example: funny, knowledge output, appearance, complaints, tear points, touching, spreading positive energy, etc.

Completion rate: Find a way to get people to finish watching your video, or even watch it several times. If a work has a high completion rate, it can increase the weight of the work. You can increase the completion rate by creating suspense. For example, you can leave a message saying that there is an Easter egg in the video. I wonder if you have discovered it?

Of course, the "title" of the work is also the key to whether users will finish watching your video.

Title format: slots, doubts, rhetorical questions, interactions, etc.