3 tips for online marketing strategies you should know

Today is an era where marketing is king. No matter how good a product is, it will not be able to gain a foothold in the market if you don’t know how to market it. With the development of the Internet and new media, online marketing has gradually replaced traditional marketing.

For example, the 2019 hit movie "Peppa Pig Celebrates the New Year" is a typical case of online marketing.

Through a short video called "What's Peppa Pig?", which took the Spring Festival reunion and parental love as the pain points, combined with popular elements and the warm theme of the movie, it immediately became popular on WeChat Moments and became the most successful marketing case at the beginning of the year.

Information and communication in the Internet age have their own unique logic and path. Brands need to be sensitive to this change and cater to current communication patterns.

1. Short, quick and swift guerrilla warfare for attention

The information explosion inevitably leads to distraction, and brand marketing is increasingly becoming a battle for consumers' attention.

Nowadays, no one has the leisure to watch long advertisements. Short, flat and fast is not only reflected in cutting-edge business models, but also in the way information is disseminated and received.

For example, a Tik Tok video is only 15 seconds long, but a beauty blogger can sell millions of products in these 15 seconds.

For example, when it comes to articles on public accounts, few people will read profound and lengthy text. The simpler and clearer the information is, the more likely the public will accept it. Long and colorful articles are no longer suitable for market changes, and pictures and videos are replacing text to become the mainstream.

Especially with the advent of the 5G era, short videos have become the mainstream marketing model. Only by grasping this point can we stay at the forefront of marketing.

2. Soft and interesting content comes first

Information needs to be short, concise and fast, so content is king. Even if the time is short and the content is boring, it will not be accepted by consumers.

Just like Li Jiaqi, a beauty blogger with tens of millions of fans, each of his beauty videos uses extremely exaggerated language and actions to add soft interest.

It is also like the "What's Peppa Pig" mentioned earlier in the article, which also integrates fun into serious and warm themes, making people laugh and cry, and feel touched.

Smiling to gain public acceptance has become a marketing trend.

Even serious science popularization can find interesting points, and this interesting point is exactly what makes consumers willing to accept the product.

Therefore, making it interesting is an essential means of marketing.

3. Build a new Internet portal

Nowadays, people are more inclined to shop online, and the Internet has gradually shifted from computers to mobile platforms. A fast and convenient way of shopping is what people need.

Therefore, enterprises must build an Internet portal. The development of Internet technology and e-commerce has provided a new platform and population for brand promotion.

Traditional methods are gradually being replaced by new Internet shopping malls. If you want to be successful in marketing, you must find the right opportunity, take advantage of the Internet, and replace old stalls with new entrances.