Detailed tutorial on how to increase followers on Douyin

Douyin has all the motivations to make people addicted. As a content creator, today I will talk to you in detail about the core of short video operations. How to increase fans continuously, and how to ensure that the content can continuously attract and retain users and fans?

1: Interpretation of the Douyin platform algorithm

Within 2 hours after the work is released, the platform implements a "horse racing mechanism", refers to relevant tags, and randomly/multiple times allocates the audience pool for testing.

Only works with excellent performance in all indicators can be promoted to the next larger recommendation pool.

2: Use platform rules to operate

⑴: Adjust the release time

Generally, it is better to post between 12:00-12:00 noon, after 17:30 in the afternoon, and 20:00-22:00 at night [there is no best, only the most suitable]

⑵: Use tags

Within 1 hour after the work is released, invite people with the same tag category as your Douyin account to like and comment.

⑶: Improve completion rate and interactive data

Guide the readers to "watch to the end"; set interactive questions, guide the readers to leave comments, write great comments, let friends write in the comment area, and guide the interaction.

⑷: Release frequency

If you are just starting out, it is recommended to do it at least 1-2 times a day; after a while, it is recommended to do it at least 6 times a week.

3: Types of Works That Tik Tok Won’t Recommend

⑴. With watermark

⑵. Content that is not suitable for dissemination. Douyin attaches great importance to the health education of minors.

⑶. Content that is suspicious of advertising [no large LOGO/background wall/door head, but a small LOGO can be inadvertently displayed in materials such as certificates/jewelry boxes]

⑷. If the content and form of the account are long-term and single, and the effect is poor after several recommendations, the account weight will be reduced and it will gradually become a "zombie account"

⑸. The video is blurry and indistinguishable

4: Five dimensions of popularity of works

Audience:

It is the most important dimension to consider whether a work can become popular. The wider the audience, the higher the chance of becoming popular.

Resonance points:

Works are not only the embodiment of values, but also the vehicle for the output of values.

Timeliness:

Only when the work is timely will the audience have the urge to click and watch it immediately.

Practicality:

Whether the work is practical for the audience can be in terms of life or psychology.

Interesting

Like opening your mind. Plot twist. Contents such as reversed cognition are more popular

5: Five logics for popular works

Likes : It’s like a transaction, think about what you gave to make others like you. For example, your content is funny, knowledge-producing, good-looking, has flaws, is tear-jerking, touching, spreads positive energy, and makes people laugh and cry, making people want to give you a thumbs up.

Comments: Leave comments, criticisms, and funny comments for yourself. Use a small account to leave criticism and funny comments for yourself. Build a review material library and read more reviews from peers.

Forwarding: The content makes users feel that your video is useful and they want to forward it for their own use. The content makes users feel that your video is useful to their friends, family, and lovers and they want to share it with others.

Attention: Only when you have continuous content output and users feel that your work is valuable enough after reading it, will they pay attention to it. For example: funny, knowledge output, appearance, complaints, tear points, touching, spreading positive energy, etc.

Completion rate: Find a way to get people to finish watching your video, or even watch it several times. If a work has a high completion rate, it can increase the weight of the work. You can increase the completion rate by setting suspense, for example, you can leave a message saying there is an Easter egg in the video, I wonder if you have found it?

Of course, the "title" of the work is also the key to whether users will finish watching your video.

Title format: slots, doubts, rhetorical questions, interactions, etc.

Author: Guoren Cat Brother

Source: Lu Songsong's blog